Shulou(Shulou.com)11/24 Report--

"you have seen too many news that employees of big factories have been 'graduated', but you do not see that many big companies are also trying to recruit people. "

Since the second half of last year, many media have reported the news of "posting the work cards of big Internet companies", which has become a new world for many newcomers in the workplace to show their sense of superiority. What's more, some non-large factory employees buy big factory labels on the e-commerce platform, just to satisfy their own vanity.

However, a year later, some workers who had posted their work cards in high profile, or were trapped by the reasons for "optimizing the talent structure" of large factories, graduated with honor. For a while, in the job-hunting circle, topics such as "big factory badges are worthless and the halo of the Internet fades" have once again aroused heated discussion.

However, in addition to the honorable "graduates", some professionals who have a firm foothold in large Internet companies have gradually opened up a new way to generate income-inward push. Use your reputation in the workplace as an endorsement to recommend new talents to your big factory.

According to China Economic Weekly, after a series of "optimizing talent structure", Internet companies have gradually restored the talent extrapolation mechanism. The opening of push channels in large factories has also laid a foundation for some people to make use of the push mechanism to "generate income."

According to a person familiar with the matter, some employees of large factories rely on internal push and even earn more than their wages every month. Some people even regard their work as a sideline, and pushing inside is the main business to make money. So how on earth did such a bizarre phenomenon come into being? What are the workplace pain points behind it?

How many yuan can you buy the "network" of a big factory? Internal push has been regarded as a shortcut by job seekers for a long time. Although internal tweeting does not guarantee 100% entry of job seekers, it always seems to have a higher chance of success than ordinary platform social recruitment and headhunting recruitment.

As a result, many job seekers are flocking to Internet companies. Of course, to get the opportunity to push inside, job seekers need to know the (senior) employees of large Internet companies, who must have a wide circle of contacts. Obviously, this alone has stumped many newcomers who are looking forward to life in a big factory.

Would you be tempted if someone suddenly told you that it only takes a few yuan to get to know an employee from a big factory such as BATZ and get an opportunity to push inside?

Some netizens told me to understand notes, at present, on the domestic mainstream e-commerce platform, the "relationship" of employees of large factories can be bought with money, and as for the opportunity to push inside, it can be done by giving money. In order to verify the netizen's statement, understand the notes on the second-hand e-commerce platform "Xianyu" on the search for the word "inner push".

Search results show that there are indeed many accounts that call themselves "employees of large factories" peddling the so-called internal promotion qualifications, while the prices of "buying relationships" range from a few yuan, dozens of yuan, or even hundreds of yuan. A Xianyu businessman revealed that the price of his own push opportunity is different, and the services provided are also different.

"now, in large Internet companies such as factory An and factory Z, the promotion qualification is very popular among job seekers and is the most popular." The merchant told me that he knew the notes and was a regular employee of factory A, but because he had worked in different big factories before, there were also former colleagues who could help with the push of big factories such as Z, B, JD and so on.

As for the price of a few yuan, what job seekers can buy is often a push qualification and an internal push code. In other words, the employee is only responsible for sending the resume of the applicant to the HR department of the big company in the name of internal push, and the seller does not guarantee whether he or she will make an appointment or pass the interview.

"I'll do an internal tweet and charge you 39 yuan. Of course, there is a reason why you are expensive. Although you can't guarantee 100% success, it can definitely improve your success rate of the interview. I'm sure you have to answer any questions in the process." The other party said that the more expensive push "package" often includes a series of training.

As for the training content, it is the key to improve the success rate of the interview, including the introduction of the company background, the specific information of the business department, job skills preferences, how to answer the interviewer's questions, and so on. "you can understand it as cheating." but if you have a certain degree of preparation and understanding before going to the interview, the pass rate will certainly be higher. "

As for the internal push account, which charges hundreds of yuan, the seller even promised to carry out workplace planning for job seekers according to the needs of large factories, so as to further improve the success rate of internal push interview.

Under the search results of Xianyu's "inner push", I found that the account which ranked first and claimed to be able to push Z factory, has been consulted by more than 200 people, which shows the great demand.

However, according to the average extrapolation qualification of 15 yuan at a time, even if an internal employee recommends 100 job seekers, the income is only 1500 yuan, how can it be "comparable to salary"?

Some employees of large factories privately revealed to understand notes that peddling the money to promote qualifications online is only the tip of the iceberg, and there are still many ways to play.

It turns out that "a few yuan inside push" is the intention of the drunken Weng.

02 large factories and employees each take what they need? "if the company does not give internal promotion reward, who will be free to deal with this mess?"

Li Chun (a pseudonym), a graduate student, is currently a regular employee of a large domestic Internet company in Shenzhen. As the company opened the inner push channel and gave the referrals a generous push reward, a year after graduation, she also began to recruit her younger brother and younger sister to apply for the job.

Li Chun told to understand notes that the internal incentive mechanism of the company is to introduce a person with more than three years of work experience, and the referrer can get a reward of 1000 yuan to 2000 yuan; to recommend newcomers and fresh students with less than three years of experience, the internal reward also ranges from 500 yuan to 800 yuan, depending on the educational background and position of the recommended person.

"it's a pity that I've only been working for a year and a half, and most of my contacts are old classmates, new brothers and sisters." Even so, during the internship season in May and June this year, she has successfully recommended 11 newcomers to sign up, and the rewards can be cashed in their salaries after the new graduates in July and August start their internships one after another.

Generally speaking, the promotion awards in large factories will be distributed to the referrals in two stages, with 50% of the referrals signed and 50% after becoming a regular employee. Therefore, it is initially estimated that Li Chun's "bonus" in July will be about 3,500 to 4,000 yuan. "this is already half of the basic salary, and I feel that the reward is not bad."

She also revealed that the internal promotion reward of her own company is not high compared with her classmates who work in other big factories. It is reported that some large Internet companies in Beijing and Shanghai can push awards up to a few thousand yuan, or even hundreds of "noodles". Therefore, for some well-connected employees, the reward is already tens of thousands of yuan per month.

As can be seen from a recent online promotion and incentive map in a large e-commerce company, according to the different levels of positions of the referrals, the referrals can receive an intruder reward of 3000,000,15,000 yuan. It can be seen that the amount of internal promotion rewards offered by large factories can earn more than those peddling internal promotion qualifications on Xianyu.

Such being the case, why are employees of large factories peddling internal promotion qualifications on the Internet?

Li Chun told to understand notes that some employees of large factories openly peddle internal promotion qualifications only because the contacts around them that are worth recommending and with a high success rate have been exhausted.

"you know, I recommended nearly 100 younger brothers and sisters, and sent almost all the resumes of the entire major to the company, but in the end, there were only 11 newcomers who successfully signed up through the interview, which is such a knockout rate. The acquaintances around me soon ran out."

In order to "fill" the inner push object in time, the employees of large factories thought of recruiting new strangers on the e-commerce platform. After all, collecting a large number of resumes in the name of peddling internal promotion qualifications and training, and then packing up and sending them to the company to clean up the sand, any opportunity is likely to give you a rich internal promotion reward, no matter how it can be calculated.

It can be seen that although large Internet companies have offered considerable rewards for referrals, it is not easy for referrals to make money from them.

There is a senior HR told to understand notes, today's big companies have to mobilize employees to do internal push, more similar to insurance companies to mobilize salespeople to transform family and friends to buy insurance.

Once employees run out of contacts, they can only find another way to get rewards, or even spend a lot of energy to screen and tap new talents for the company. Therefore, it can be said that the time cost of a large number of resumes screening and job matching can be transferred to employees, and the cost of recruitment is also lower.

03 "gilded" demand gives birth to internal business and demand creation market.

The internal push mechanism does not guarantee that job seekers 100% "climb" the "high branch" of Internet companies, but to a certain extent, it improves the chances of passing the interview.

It is also because of this, a large number of fresh graduates, slightly less experienced job seekers, are eager to promote opportunities, but also willing to "pay" for it.

During the period of gold, silver and silver this year, Liepin released an insight into the attractiveness of 2022 gold, three silver and four Internet companies. The report shows that the number of new graduates delivering large Internet companies increased by nearly 20% from March to April this year. Thus it can be seen that the attractiveness of large factories has only increased, and many new graduates tend to go to big factories to be "gilded".

In addition, a large company HR told to understand notes: many middle management employees with three or four years of work experience are now inclined to "rebuild" in an Internet company and are willing to become grass-roots employees in a big company again. It should be said that the halo of Internet companies is still there.

"many fresh graduates who have been eliminated in enrollment will also try to interview again through internal push." Li Rui (pseudonym), HR of a large Internet company, said that for new graduates, to work in a mainstream Internet company as soon as they graduate, the starting line must be much higher than that of fresh graduates entering ordinary private companies.

Under the background of the increasing difficulty of "taking the public examination", many fresh graduates prefer to squeeze into big companies to make their resumes have a higher "gold content".

Li Rui points out that after working in a big factory for one or two years, most of the new graduates will become middle managers once they move to other private companies.

It is also because professionals who "graduate" from large Internet companies usually have better development opportunities, and many job seekers with certain work experience also want to squeeze into the big companies and try to gain a strong network of people, so as to pave the way for their future employment and entrepreneurship.

"even if there is a lot of pressure at work in big Internet companies, there are still many young people who want to come in through internal push." Li Rui said frankly that with work experience in a large company, job seekers can often offset the negative impact of "Shuangfei" undergraduates when looking for jobs in the future, which is comparable to a "bonus point" for further studies.

In conclusion, in order to get into a big Internet company, job seekers naturally want to seize every opportunity and are willing to pay for the so-called push opportunities touted online. This also makes the internal push of Internet companies into a new business from another dimension. What's more, in the transaction of promoting qualifications within large companies, all parties are winners, and large companies naturally will not interfere with the operation of their employees to promote resources.

Some netizens said that no matter whether they spend money on opportunities or not, there is always a sense of "going through the back door" and cheating. However, some netizens believe that the promotion mechanism in large factories and employees peddling internal promotion qualifications, to a certain extent, make it fairer for ordinary people to apply for jobs, so that employment opportunities in big companies no longer become out of reach.

It seems to make some sense, but when you think about it, you always feel that something is wrong.

This article comes from the official account of Wechat: understand Notes (ID:dongdong_note), written by: Shenle Editor: Qin Yan

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.