Shulou(Shulou.com)11/24 Report--

Make social networking more "fun" and online social networking more real.

The sociologist Irving Goffman once compared human activities to performances in the theatre and put forward the "pseudo-drama theory" from the perspective of drama. In this theory, social interaction is like a performance on the stage, and social interaction is like performing with a pre-designed image.

The development of science and technology has given the Internet more free space. In a paper by Deng Jianguo, a professor of Fudan, he used Goffman's "pseudo-drama theory" when talking about Internet users in the new era. He believes that with the progress of the Internet, netizens, as online social performers, are coming to the stage from behind the scenes.

People are no longer satisfied with using static social business cards for online communication, but look forward to using more vivid avatars to show their personality and engage in meaningful interaction.

In other words, with the progress of the times, the virtual image, as a social symbol of the network, is playing more and more significance in the daily environment of the Internet.

Yesterday was QQ's birthday. As a product that witnessed and promoted the development of the Internet in China, with the advent of the Web 3.0 era, QQ tested Super QQ Show during the Spring Festival to explore a new era of social networking.

Through Super QQ Show, a product that has been fully upgraded to QQ Show, Tencent has also put forward its own thinking on the social networking of the next generation.

2D static to 3D dynamic, personality defines the creation of visual image, is a very interesting thing.

The virtual image of QQ Show, which was once all the rage, has now been interpreted in the context of the next generation with Super QQ Show. High-definition and exquisite character models, detailed clothing, QQ Show carried out a complete modernization of the super QQ Show, so that this once hot virtual image module once again found a position in the current Internet.

First of all, it is more comprehensive image creation. Super QQ shows are not only clothes, but also add customization of virtual hairstyles, faces, facial features and other details. In addition, there are more exquisite clothing, users can create a more complete image.

The second is the integration with QQ. This time, QQ Show, the user's creation is not just a display of the image, this function is also integrated with the original attributes of QQ, and users can now DIY facial expressions according to the virtual image, or use them to achieve chat functions such as "poke".

Obviously, Super QQ Show is not just a simple business card display function. This time Super QQ Show not only brings more self-created fun, but also combines the newly added AI to pinch the face, automatically according to the user's facial recognition, establish a virtual image and other functions, compared with the exaggerated image expression in the QQ show of Generation Y, the Super QQ Show of Generation Z puts more emphasis on authenticity and personality.

The progress of science and technology is making users' demands become more diverse. In the advanced Internet context, users' image shaping also has a more comprehensive and emotional expression needs.

In terms of image creation, Super QQ Show's iteration is undoubtedly in line with the current trend, behind a three-dimensional virtual image, Super QQ Show, who can create and share, reflects the transformation of the attribute of this product from "social business card" to "social asset".

Scene-based socialization of enhanced experience from hearing, from static to dynamic, the increasingly enhanced experience is the effect pursued by all social platforms. Studies have shown that when people communicate, speech acts account for at most about 30% of communication, while the remaining 70% of communication is done through non-verbal acts such as gestures, eyes, space and distance.

How to complement and enhance socially is a problem that major social platforms are considering, from chat platforms such as Wechat to add emojis and other elements to complement emotional expression, and some, like Microsoft, are trying to use hardware devices such as HoloLens 2 glasses to create a simulated face-to-face experience.

Microsoft HoloLens 2 glasses

After this upgrade, Super QQ Show has added a small nest system that can be customized by users and outdoor scenes that can walk and chat.

The ability to invite other users to visit the virtual cell is another user image expression different from the virtual image. The activity scene of Xiaowo and public square brings the sense of presence that the traditional online social model lacks to QQ.

Just as there is a great difference between watching a movie at home and going to the cinema, telepresence is an integral part of human social activities. The scene gives more room for imagination to socialize in the Super QQ show.

Like a friend at home and a walk in the seaside square, this activity visually simulates the attributes of real social behavior, and enables users to create and interact freely in this world through realistic online space.

This kind of re-experience scene is also one of the current trends. Take VRchat, a foreign social app, as an example, last year, a music organization cooperated with the government to hold an online music event in the app. Later, this event became so popular that it has developed regular activities held regularly in VRchat.

Whether it is the social trend of the current generation, or the new social needs born in the post-epidemic era, more situational social interaction has obviously become a trend pursued by Internet users.

From the new move of Super QQ Show Xiaowo and Public Square, we can see not only a more comprehensive display, but also the transformation of traditional online social platforms to a new high level of social experience.

The immersive novel Pygmalion's glasses, which is deeply involved, has a description of the immersive experience: feeling into the movie, "you can see, hear, taste, smell and touch all kinds of things. You are in the story, you can communicate with the characters in the story. You are the protagonist of the story."

At that time, this 1935 science fiction gave a key definition of immersion: to simulate reality with digital, to feel reality in digital.

You can experience obvious social immersion in the Super QQ show.

The above-mentioned friend visits, nest building and inviting friends for entertainment and interaction are the most intuitive manifestations of immersive social interaction in this product.

If the scene of social interaction reflects a stronger sense of participation, then the realistic things bring a stronger sense of immersion.

Online social networking, as another form of social interaction in the real world, also requires activities to create topics for everyone. In reality, when friends get together, many people will choose to watch a movie and play some games to stir up the atmosphere.

When it comes to Super QQ Show, users can break the ice by commenting on the decorations in their friends' nest and doing some entertainment activities in the Super QQ show with the villains who represent their own image.

The existence of the scene brings physical space to Super QQ Show, while these interactive and light entertainment contents help users to connect spiritually.

In this way, the enhanced social experience brought by Super QQ Show has formed a complete set of ecology. First, create villains who represent their own image, and then a personal space that can be arranged by themselves. after these two functions that fully show the image of users, the outdoor scene adds more presence to Super QQ Show. Finally, social activities are supplemented by interaction and ice-breaking activities.

What end users experience in Super QQ Show is a complete sense of online social immersion.

"when technology can accurately reproduce the experience of face-to-face communication, users will naturally choose to socialize more online," the realistic Beijing EM3 (Italian chain Technology) CEO Eugene said in an interview.

VRChat, the VR social app, has raised nearly $100 million since its launch, increasing the number of users 17-fold. A large number of users of the app are used without VR devices, and the personalized online social experience has become the main key element to attract users.

VRchat is an online social networking application through virtual images, in which all people communicate in virtual images.

As a function of QQ, Super QQ Show gives a new definition to the traditional social networking style of Chinese users. On the basis of the original QQ chat communication, the more interactive and participatory forms of expression in the Super QQ show have greatly enhanced the degree of connection among users.

Compared with the traditional social way in China, this kind of social way with multiple experiences has the characteristics of richer senses, more diverse images and more fun to communicate. Super QQ shows make social networking more "fun" and online social networking more real.

Online social networking can not replace offline social networking, but it can be a continuation of offline social networking.

Especially for the Z-generation Internet users, the missing elements of traditional online social communication, such as their own space, self and personality image and fun way of communication, are the most attractive to them.

Finding your true feelings in the numbers and maintaining an intimate relationship at a long distance in reality are often talked about in today's online social networking.

As human beings with warm emotions, especially in the current era of highly developed hardware and network technology, Internet users are looking for a social way that is more in line with their own characteristics, and can better reflect and extend their real feelings.

The Super QQ Show allows QQ, a platform we are all familiar with, to iterate out the temperament that meets the needs of next-generation network communication. Admittedly, this is still a young product, and there is still a lot of room for improvement and reinforcement, but Super QQ Show, who has taken the right direction, is worth looking forward to its future development.

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