Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens Coje_He and Microsoft Lumia for their clue delivery! CTOnews.com Sept. 17 news, as one of the revenue methods of video platform, advertising is everywhere. Currently, many video platforms add ads at the beginning of the video. In addition to advertising through top-up members, some users skip advertising through browser plug-ins and other means. On April 13, 2020, Youku sued Xingwang browser (Beijing Tianzhige Technology Co., Ltd.) for unfair competition and claimed 500000 yuan for problems related to video advertising.

According to the founder of Xingwang browser, at present, Youku has issued a second-instance judgment against Xingwang browser, and Xingwang browser company needs to compensate Youku 200000 yuan. The founder said Youku mainly sued Xingwang browser for "a reply and a bug".

Among them, "a reply post" refers to a third-party yiclear plug-in that the founders of the Star wish browser share with users in the Star wish Forum, which can go to Youku's post ads. This is an illegal act of unfair competition and requires a compensation of 100000 yuan for Youku. "one bug" means that when users use the "video pop-up window" function of the Star wish browser to play videos, they will not put the patch ads together in the small window, so they need to compensate Youku 100000 yuan, a total of 200000 yuan.

According to previous reports by CTOnews.com, Alibaba's financial report in the first quarter of 2023 showed that the average daily paid user size of Youku increased by 15% compared with the same period last year, mainly due to the continuous contribution of high-quality content and 88VIP membership program, and continued to improve operational efficiency through prudent investment in content and production capabilities, narrowing losses for five consecutive quarters compared with the same period last year.

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