Shulou(Shulou.com)11/24 Report--

On September 6, Huawei held the autumn launch of Mate 50 series and full scene new products, and everyone was looking forward to the official launch of Mate's latest flagship Huawei Mate 50 series mobile phones.

Huawei Mate series strong return, online and offline rush to book the popular style of the year in advance two years later, Huawei Mate series strong return, the originally calm mobile phone circle once again boiled up, for no other reason. In the absence of Huawei Mate series, the domestic smartphone market urgently needs a high-end flagship product that can carry the banner of innovation, but it is a pity. Instead of eating the cake left by Huawei, some competitors' brands lack the strength of high-end products due to lack of innovation, and even begin to "lie flat".

As such, the launch of Huawei's Mate50 series is particularly encouraging. After many rounds of sanctions and supply disruptions, Huawei danced in chains, but still presented the dance to all those who cared about it.

In fact, before Huawei's Mate50 series was released, the number of online reservations for this product had already exceeded 1 million, and with the official release of the product, the number of online reservations had reached 2.45 million in just a few days. Offline Huawei's official authorized stores were already packed with consumers, and there were long queues outside many stores. Even in the face of the pre-sale of the iPhone14 series at the same time, Huawei Mate50 series is not afraid. The flagship of the annual fashion style has been booked in advance.

On September 15, Caijing reported that the # Mate50 Kunlun glass version accounted for 50% of orders. # Mate50 Pro became the hottest model in the series, making Huawei's Mate50 series the focus of the industry again. According to data from channel vendors and online e-commerce platforms, Huawei Mate50 Pro is the hottest flagship for pre-sale in the same category, and more importantly, more than half of consumers have ordered the Kunlun glass version. Sense of security, which is ten times resistant to falling, has addressed consumers' concerns about reliability and has a broad market.

Kunlun glass innovation ten times resistant to falling, the higher quality of high-end mobile phones from the date of the birth of smart phones, fragile screen has become the most criticized pain point for consumers, and the screen is also one of the most expensive components of smart phones. in the face of fragile screens and high maintenance costs, many users are extra careful when using their phones, but even if they take care of them carefully, wear protective shells and films, in essence. Still can not solve the problem of fragile screen. Over time, you have lost a kind of "sense of security" that uses your mobile phone. You have to be careful to pick it up and put it down. Using your mobile phone is more like "serving" a mobile phone.

In the face of the pain point of smartphones for many years, the Kunlun glass version of Huawei Mate50 series was first launched using Huawei Kunlun Glass, which is more resistant to falling.

Kunlun glass contains hundreds of millions of high-strength nanocrystals, coupled with composite ion enhanced implantation technology, so that the glass surface forms a micron hard protective layer, and finally obtains a transparent optical material with the fusion of high-strength crystals and glass, which increases the anti-falling ability of the screen to 10 times, further reduces the damage when the mobile phone falls accidentally, and gives the majority of consumers a more reliable and fall-resistant mobile phone experience. It is worth mentioning that Huawei Mate50 series of Kunlun glass has also won the industry's first Swiss SGS five-star glass fall resistance authority certification.

In addition to Kunlun Glass, Huawei Mate50 series also supports IP68 class dustproof and water resistance. Huawei Mate50 Pro Kunlun Dawn and Kunlun Xiaguang color schemes support 6 meters of water resistance, and its strong quality can cope with more complex use environments. as such, more than half of consumers have ordered the Kunlun glass version of Huawei Mate50 series, and on the Weibo topic, some users shouted "I hope competitors will follow". Even some fruit fans can't help but pay for the 10x fall resistance. It's not hard to see that the omni-directional sense of security brought by Huawei Mate50 Kunlun Glass perfectly solves the pain point of current users.

For Huawei Mate50 series products, broken screen service treasure and extended service treasure are also launched to bring more comprehensive service guarantee for users. Broken screen service treasure, after breaking the screen, you can replace the original screen for free. Extending the service treasure can extend the warranty service time for the equipment host by one year, so that everyone can get more worry-free protection while using Huawei Mate50 series. Users who need it can go to Huawei Mall, retail stores and service stores to buy with the new machine.

Communication cool techs, continued cool techs, great achievements in innovation and technology in fact, insight into consumer needs and pain points, and take this as a starting point for innovation and technology leadership, has always been the "way of innovation" of Huawei Mate series.

For example, Huawei's Mate50 series is the world's first popular smartphone to support Beidou satellite messages, providing the ability to communicate with the outside world even without terrestrial network coverage. For example, in the environment of no man's land in the desert, going out to sea, earthquake rescue and so on, users can send text and location information to ask for help through the smooth connection of App, and support the generation of track map with one click.

In other words, this is a phone that won't lose contact, and some flagship phones haven't even solved the signal problem. By contrast, there is no doubt about the leadership of Huawei's Mate50 series.

Long range has always been an excellent gene of Huawei's Mate series, and this time, Huawei's Mate50 series brings an innovative "low power emergency mode", which not only brings a new battery life on the basis of large-capacity batteries, but also brings a new range of cool techs. When the phone has 1% power left, Huawei Mate50 series can intelligently start the concentrated energy pump, realizing the battery life experience of standby for 3 hours, or talking for 12 minutes, or bright code for 10 times, or scanning code for 4 times, so as to solve the urgent needs of users.

In terms of soft power, HarmonyOS 3, the debut of Huawei's Mate50 series, brings hyperspace storage compression technology, which not only makes the mobile experience smoother, but also further expands the storage space, while superframe game acceleration technology achieves a more stable frame rate experience through pixel-level inter-frame prediction. The first super transfer station function, the user can temporarily store the text, pictures and files that need to be sent in the transfer station and use them at any time when needed, realizing an efficient and intuitive way of information flow; the original intelligent code scanning function, just double-click the back cover to start code scanning, but also support automatic identification of code scanning equipment.

In terms of image, Huawei superlight variable image system equipped with Huawei Mate 50 series also introduces variable aperture technology for the first time, which allows the camera aperture to be adjusted between F1.4 and F4 through 6 blades, bringing better out-of-focus virtual effect under large aperture, and so on.

Innovation will catch up with Apple, and brilliance will continue. Huawei's Mate series has always been Apple's biggest competitor to the iPhone, but in the absence of Huawei Mate for two years due to irresistible factors, we have also seen the gradual iteration of iPhone, or, more bluntly, the decline of innovation. In contrast, the strong return of Huawei Mate50 series has brought us a complete surprise. Huawei Mate has established a unique advantage over Apple in areas such as communications, battery life, cameras, design and so on.

As a well-deserved representative of high-end mobile phones, Huawei Mate50 series is faster than all its competitors in the high-end market, and in the continuous innovation and transformation, Huawei Mate50 series once again guides the development trend of the industry, which is the core reason why consumers can trust Huawei Mate series so much and firmly choose Huawei Mate series.

In April this year, Yu Chengdong said that Huawei mobile phones are back, and the production capacity and supply problems have been basically solved. It is clear that this time Huawei has come prepared to recover the high-end market.

Mate decade, innovation, high-end mobile phone market can not do without Huawei. This time, the frenzied pre-sale results of Huawei's Mate50 series have been booked in advance, and the flagship of the annual popular style has been booked in advance. on September 21, Huawei Mate50 series will be officially sold for the first time. We will wait and see what the result will be.

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