Shulou(Shulou.com)11/24 Report--

The annual Google developer Conference is a window for Google to show the latest technology, products and business innovation to the outside world. It is also an excellent opportunity for outsiders to understand the evolution and innovation trend of Google and global mobile Internet technology.

Google 2022 developer Conference was held online and offline on September 14-15, centering on Google's latest breakthrough in digital innovation, introducing Google cross-platform technology, privacy protection, AI and XR technology, as well as the latest commercial landing achievements.

Chen Junting, president of Google Greater China, spoke on the stage at the opening ceremony of the conference. "in the face of the complex global environment and profound changes, science and technology is no longer limited to solving problems, but also helping others to create beauty. More and more engineers are using technology and digital power to integrate information and cope with change."

For today's and future products and services, how can Google provide continuous support for developers and partners to code the future together at this developer conference?

To move closer to Apple, according to Zhao Yijiang, head of business development in Google Play Chinese mainland, so far, the Android system has been running on more than 3 billion devices. In such a large number of products, how to solve the problems of data exchange and interface adaptation between applications on different product devices has become a major challenge for developers.

With the support of technical capabilities such as Android Studio developer platform, Firebase and Flutter framework provided by Google, these cross-device and cross-platform application development and deployment problems are becoming more and more simple, and the cross-platform interactive experience that consumers can enjoy continues to become a reality.

Firebase is an efficient developer tool based on Google Cloud that can help mobile and web app developers easily build App. Flutter is Google's open source user interface construction toolkit, which can help developers build multi-platform applications efficiently through a set of code base, and support the development and deployment of mobile, Web, desktop and embedded platforms.

According to this press conference, at present, Firebase has achieved stable integration with Flutter, and Google has migrated the Flutter-related source code and documents to Firebase's main code base and website. This means that the combination of the two. It will further accelerate the cross-platform development speed of Google's developers who use this technology.

In fact, at the Google I / O developer Conference held in May this year, Google announced that Firebase supports the cross-platform mobile development framework Flutter, and further announced that Firebase supports more Swift language features, which can achieve better support for Apple iOS and other applications.

In the era of mobile Internet, the developers of open-source mobile applications led by Google and the developers of closed-source mobile applications led by Apple are often faced with the problems of ecology and product fragmentation due to the lack of interoperability of underlying technologies. With the announcement of Firebase's full support for the Swift language, Apple developers will be able to directly use the latest Swift function to call Google's Firebase function to achieve the common connection of data and materials between the two systems, thereby improving the efficiency of cross-platform product development and deployment.

According to the Flutter Product Manager's developer conference, in a new survey, 85% of developers believe that Flutter allows their applications to cover a wider range of platforms. In this developer conference, the combination of Flutter and Firebase has also become the focus of this conference.

In recent years, mobile terminal manufacturers with system-level strength, including Huawei and Apple, are actively promoting cross-terminal technology research and development and product deployment capabilities. With the continuous development of Flutter and Firebase technology and the deepening of integration between the two, Google-led "cross-platform" technology capabilities are also accelerating.

According to Google's official data, Flutter has basically surpassed other cross-platform frameworks to become the most popular mobile cross-platform development tool, with nearly 500000 applications using Flutter as of February 2022.

In addition, among the many new features launched, the Firebase downtime analysis service Crashlytics is greatly updated, which greatly strengthens the attention and monitoring of Flutter applications.

Privacy protection became the focus just last month, when the stable running version of Android 13 was officially released to users around the world, upgrading capabilities in areas such as privacy protection, system productivity, and production standards. Among them, privacy protection has become the key object mentioned. This developer conference, on the protection of user data and developers' intellectual property rights, is also highlighted.

For mobile Internet platform enterprises, the foundation of commercial success is to gain the trust of users and stakeholders on the platform, and to exchange interests based on this. In recent years, countries around the world continue to introduce data access restrictions for technology Internet companies because of concerns about user privacy and data protection. On the domestic side, in the past two years, a series of laws and regulations such as "personal Information Protection Law", "Network Security Review method" and "data Security Law" have been issued, which also shows that the social level attaches great importance to the protection of personal information.

According to Zhao Yijiang, head of business development in Google Play Chinese mainland, the Date safety section technology currently launched by Google on Google play allows users to directly understand how the device collects data. At the same time, Google has also launched a method to protect users' privacy specifically for advertising, in order to ensure that users' privacy and data can be guaranteed, and to strike a balance between business and privacy. In the future, Google will continue to promote the program to be recognized and popularized by the industry.

In the process of mobile application development, the third-party SDK provides App with comprehensive support for tracking data and advertising results, but because SDK comes from a third party, it also brings security risks to App. In order to ensure the security of advertising monitoring, Google play provides developers with a new SDK retrieval function, which further helps Android developers to choose, integrate and use SDK more wisely.

In addition, Google has also launched technology to protect applications from piracy and fraud, protecting the rights and interests of developers and users in many ways.

Mobile AR, pry open the door of Yuan Universe? At Google I / O in May, Google launched a cloud XR streaming service, Immersive Stream for XR (preview version). It is reported that the service is based on the Google Cloud architecture and is similar to Stadia. It only needs a URL or QR code to run AR / VR content in a browser on any device, and is characterized by smooth running of high-fidelity 3D content.

At the same time, Google also proposed ARCore Geospatial API (ARCore) based on Android and iOS. According to reports, ARCore will enable developers to create immersive experiences in the real world in 87 countries, and developers can build corresponding AR content without going to the site or scanning physical space, which can save a lot of time and resources.

At this developer conference, Google specially introduced the commercial landing results of Immersive Stream for XR. According to reports, cross-border home e-commerce company Aosom uses Immersive Stream XR technology to build a more intelligent product experience for users. Allows users to download and receive services without downloading the application. In addition, domestic enterprises, including Cocos, have also tried to be compatible with ARCore, and have done a lot of verification and development work.

In addition, Google has held three presentations on ARCore, focusing on the latest developments in ARCore, creating a location-based AR experience through VPS and ARCore, and exploring ARCore secrets.

In June, Apple released the latest version of ARKit 6 on WWDC 2022, upgrading its core features to make it easier for developers to build better AR applications through iPhone and iPad. It is reported that Google ARCore has been supported by Samsung S8 and Google's own phone Pixel, a move widely interpreted as Google's response to Apple's previous release and upgrade of ARKit.

Since 2021, with the renaming of Facebook to Meta and the increasing investment of Microsoft and other enterprises in the research and development of AR, VR and other technologies, "meta-universe" has become a new tuyere concept. Although it seems that there are a lot of bubbles in this concept, the real landing scene is limited, but with the continuous investment of Apple, Google and other enterprises in this field, perhaps a door belonging to "meta-universe" may be constantly being opened.

In addition to technology, the developer conference also demonstrated Google's achievements in helping Chinese developers and start-ups go abroad, as well as promoting the training of digital talents. In the face of the current complex global environment and profound changes, science and technology is evolving into little certainty in dealing with uncertainties, and more and more engineers are using evolving technologies to integrate information and cope with changes.

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