Shulou(Shulou.com)11/24 Report--

CTOnews.com September 14 news, today, the Ministry of Industry and Information Technology held a series of "New era Industry and Information Development" the seventh theme of the press conference, the theme is "promoting consumer goods industry to increase variety, improve quality and create brands."

He Yaqiong, director of the Consumer goods Industry Department of the Ministry of Industry and Information Technology, said that the household appliances industry plays an important role in meeting the people's needs for a better life, promoting the domestic consumer market, and stimulating industrial economic growth. The Ministry of Industry and Information Technology actively performs the management duties of the household appliance industry, mainly carrying out work in five areas.

The first is to promote optimization and upgrading. We will carry out technical transformation of home appliance production lines, guide enterprises to focus on developing smart and green home appliance products, and cultivate 11 characteristic industrial clusters.

The second is to strengthen brand building. Establish the evaluation index system of independent brand cultivation in the home appliance industry, and carry out brand evaluation in key categories such as refrigerators, washing machines, air conditioners, etc., a number of well-known household appliance brands have a strong international influence.

Third, improve the innovation system. We will promote the establishment of a national high-end intelligent household appliance innovation center, and promote the research and development of key common technologies, industry-university-research cooperation and the industrialization of innovative achievements.

The fourth is to speed up the stable and strong chain. Carry out the action of stabilizing and strengthening the supply chain of household electrical appliances industry chain, compile the industrial chain map of key household electrical appliances, and improve the stability of the industrial chain supply chain.

Fifth, promote the consumption of household appliances. Guide household appliance enterprises to actively participate in "home appliances going to the countryside" and "trade in old for new", cooperate with the organization to carry out activities such as "double products online Shopping Festival" and "online New year Festival", so as to promote the upgrading of household appliances consumption.

According to data from the Ministry of Industry and Information Technology, in 2021, the operating income of enterprises above the industry scale was 1.7 trillion yuan and the total profit was 121.9 billion yuan, an increase of 15.5% and 4.5% respectively over the same period last year. Exports of the whole industry exceeded 100 billion US dollars, an increase of more than 20% over the same period last year. Products sell well in more than 60 countries and regions around the world, serving more than 2 billion household users worldwide, and major products such as refrigerators, air conditioners and washing machines account for more than 50% of the global output.

CTOnews.com learned that the Ministry of Industry and Information Technology will make efforts from both sides of supply and demand at the same time, and lead the consumption of household appliances with high-quality supply. The first is to guide enterprises to actively develop green intelligent household appliances and other products. Promote new models such as personalized customization and flexible production to meet the diversified needs of consumers. The second is to promote the construction of the standard system of household appliances, advocate the concept of green consumption, and promote the renewal of consumption of household appliances. The third is to cultivate a number of intelligent manufacturing demonstration factories in the field of home appliances, create a number of well-known brands, promote a number of high-quality enterprises and new products, and boost consumer confidence in home appliances.

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