Shulou(Shulou.com)11/24 Report--

CTOnews.com, September 14 (Xinhua)-- the average price of an app purchased on Apple's iOS has risen by 40% since last year, one of the main reasons is Apple's App tracking transparency (App Tracking Transparency,ATT) privacy feature, which makes the cost of getting customers higher, according to a report.

According to the Apptopia report, in-app purchase prices on iOS are much higher than those on Google Play. The increase may be due to "publishers responding to an increase in effective cost per installation (eCPI) because Apple's transparency policy on App tracking makes it more expensive to obtain users," the report said.

According to ATT, applications need to obtain user approval before tracking users. After the launch of this feature, it has had an impact on many developers and companies.

CTOnews.com learned that Facebook / Meta reported its first-ever quarterly decline in revenue. In July, the company highlighted the challenges facing US companies and concerns about the recession, but Wall Street analysts believe TikTok competition and Apple's privacy changes are the company's real concerns in the near term.

Another report in April said that Apple's App tracking transparency could lead to a drop of nearly $16 billion in revenue for large technology platforms.

As a result, if you can't get revenue from tracking users, developers can only get more revenue from other sources, and app purchasing is one of the affected points.

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