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This article is about how to use advanced tags and cross links in web. The editor thinks it is very practical, so share it with you as a reference and follow the editor to have a look.

One of the powerful but underused tools for blogs and websites is to tag pages or blog posts. It is not so easy to use tag effectively. In this article, we will use several examples to illustrate how to use tag to get the most out of it, as well as issues to pay attention to and some advanced strategies.

First of all, let's look back at several ways you can organize and manage website / blog content. The first is by theme, most blogs and CMS platforms call it "category"; the second is by date, most blogs / CMS will group the content by year, month and day. The third is to press the tag, which is made up of comments or descriptions you put on the article or page.

The above three classification methods will bring the same problem: repetitive content. Suppose you post a page that exists independently and also exists in the category catalog, the year / month / day archive directory, and any tags you add to the article. In this way, search engines need to figure out which pages should be indexed into search results. (the use of the SEM Watch:rel=canonial attribute is a well-known method, but it still seems to be a bit of a hassle.) first of all, I suggest using the "noindex" command in robots.txt to block all catalogs by date from being indexed. (but Google is currently the only search engine that supports this command. At the same time, I will also use "noindex/follow" on all pages archived by date, telling the robot not to put the current page in the search results page, but to find the original page that should be included. The same is true for tabs. If you are using wordpress, you can do this with the Robots Meta plug-in developed by Joost de Valk. In this way, we only need to deal with the duplication of category and separate pages.

To solve this problem, you can display only abstracts or fragments of the content on the classification page. Plug-ins are available in the Thesis theme. If you don't use Thesis, use the post teaser plugin as well, or remember to use "more" (see / read more).

So now that we've solved the problem of duplication of content, why do we all want to use tag first? Can't you get the same result in category? Yes and no. Give me an example of how I use category and tag. Suppose you have a star website with categories such as "baby bump", "fashion", "news", "rumors" and so on. So what should people like Paris Hilton or Britney Spears do with people who are always in the limelight? I will set up a tag for the stars, and once the content related to them is posted, tag it to his / her name. Another example is a travel website with categories such as "adventure travel", "family travel", "skiing", "cruises" and so on. I will build tag for countries, provinces, and cities. Such as the Bahamas, France or Colorado. You may have a page about whitewater rafting that belongs to the adventure travel category, and a tag that points to Colorado; or there may be content about skiing in Vail that belongs to the skiing category and points to Colorado, and the two pages will be linked by using Colorado's tag.

If you use the cross linker plugin, you can set up any word such as "Colorado" to automatically link to the tag page of "Colorado". If visitors click "Colorado" while reading the above articles about Colorado, they can visit the tag page and see all the articles you have posted about Colorado. I found that the link in the article got more clicks than the tag link at the end of the article. This can also create another navigation path for both readers and search engine spiders. You can link tag words separately as you write each article, but when I want to reduce maintenance work, I find it easier to manage the whole site.

Another benefit is that tag is a more effective way to choose which ads to display. If I only use categories like "family travel", it's hard to know which ad to show. Should I put in Disney tickets, family cruises or other tourist city coupons? However, if you use tag, you can clearly know where the advertisement should be placed.

Of course, all of these practices may have some negative effects. You have to maintain these tag, because the use of tag may not be completely controlled, especially if you have multiple authors, such as SEM Watch, there may be one more tag saying the same thing. Another problem that can be troublesome is case, such as Google and google. It's not a problem if you set the tag page not to be indexed. But it will affect the use of the advanced strategy that I'm going to talk about next. Frankly speaking, there are really not many good tools for managing and editing tag. I found that it is best to use Simple tags, which is not perfect, but can meet the demand.

Use of advanced tags and cross links

The use of tag creates a problem: preventing the inner anchor text on the index page from being wasted. Taking the example of the travel website above, you certainly want the page about Colorado to appear in the index, but it may not be a tag for a small city with less value and traffic. So you have to link Colorado to http://example.com/tag/colorado/". However, what if you are not linked to a tab but to another general page such as "http: / / example.com/colorado/"? Then you need to create a page with edited content, install the EXEC PHP plug-in, and use it to issue a WP Query that automatically lists tag to Colorado articles. To do this, you need to know a little bit about PHP, but it's not that hard.

Another technique. If I create "head and tail" content, I will set up a cross link to the "http://example.com/keyword/" page / article." But if there is no content on the page (or only the "end" of the content), I use the redirection plug-in to temporarily redirect to the tab. This is a bit of a trick, so you can only use it if you are confident in what you are doing.

To sum up, the things you need to remember are as follows:

1. By using tag, you can classify website content in a more detailed way

2. Tag classification can provide users and search engines with new navigation paths for content.

3. If the text / tag is linked in the content body, the tag classification will be more helpful to the user.

4. Tag classification is an effective way to provide more targeted advertising or alliance links.

5. Be careful to minimize repetitive content and repetitive / similar tag

Thank you for reading! This is the end of this article on "how to use advanced tags and cross links in web". I hope the above content can be of some help to you, so that you can learn more knowledge. if you think the article is good, you can share it out for more people to see!

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