Shulou(Shulou.com)11/24 Report--

According to news in the morning of Sept. 13, Beijing time, streaming giant Netflix is reportedly partnering with Ubisoft, one of Europe's largest video game companies, to support its fledgling gaming business.

Netflix will launch three new mobile games based on Ubisoft next year, including its most successful game, Assassin's Creed.

The slowdown in Netflix's streaming business comes as the company tries to boost growth in its new gaming division. The streaming group's market capitalization has more than halved since April, when it revealed that its decade-long growth in subscribers had ended.

Cooperation between the two sides includes the French game group developing mobile games for Netflix. The game will also include Mighty Quest, a game based on Ubisoft to build castles and plunder monsters, as well as the historical puzzle adventure game Brave Heart (Valiant Hearts).

The games will be available only to Netflix subscribers without advertising or in-app purchases, allowing Ubisoft to tap into new audiences and try new formats in existing games. Details of the value of the deal have not yet been released.

Netflix entered the gaming industry last year, hiring a number of well-known executives and joining the world's largest technology companies in an attempt to grab the most valuable part of the entertainment industry.

In recent years, large technology groups, including Amazon, Facebook owner Meta, Google and Apple, have increased their investment in video games and competed to become the "Netflix of the game world".

Netflix has launched 28 games and acquired three game studios, including Night School Studio, which makes the paranormal adventure game Oxenfree, and Texas-based Boss Fight Entertainment. In March, the company acquired Next Games, a Finnish developer that develops mobile games based on its hit TV series Stranger Things.

However, the company has struggled to quickly turn a large portion of its roughly 220 million users into ordinary players. According to market intelligence firm Apptopia, the number of daily active users of Netflix mobile games is about 1.9 million and the number of game installations is 2800. By contrast, King, the popular game publisher that makes Candy Crush, has about 30 million daily active users.

Leanne Loombe, external game director at Netflix, said the streaming company was still "very committed to gaming" but was still in the experimental stage and was studying which styles and types resonated best with users.

"No matter who our members are, we want to make sure there is a game for them," she said, adding that in the future "we will start to pay more attention to Netflix's IP" because "this is where our superpower lies."

The streaming giant plans to have 50 games under its name by the end of this year.

But the move comes as the overall gaming industry slows, with console makers, video game publishers and game chipmakers reporting declining sales and user participation in recent months. Last week, Snap, the US technology group that owns Snapchat, the social media group, said it would suspend its game plans.

Loombe said it was not disturbed by the recent decline in game participation, especially mobile games, and noted that "people are still playing games... so we still have a huge opportunity."

She added: "it takes several hours to watch a TV show or movie, but it only takes five minutes to play a game on the way to and from work."

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