Shulou(Shulou.com)11/24 Report--

CTOnews.com, September 12 (Xinhua)-- Apple recently released a series of new iPhone 14 phones, including the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. In terms of pre-sale, most people may prefer iPhone 14 Pro and iPhone 14 Pro Max (with A16 chip), and shipment has been delayed to October, while iPhone 14 and iPhone 14 Plus (with A15 chip) can still be purchased on the first day.

Ming-Chi Kuo, an analyst at Tianfeng International, said that in terms of marketing strategy, Apple should name the A16 Pro and the A15 used by the two standard iPhone 14 models A16 / A15 Plus. Perhaps this will help promote two iPhone 14 standard models.

In addition, Apple should rename the advanced process nodes used by the processors, Guo said. For example, A16 Pro / A16 is manufactured by the N4 Pro / N4 Plus process. Apple will stay in the 3nm process for the next few years, so starting to name advanced nodes may also be critical to marketing.

Guo Mingyi said that in the latest offline pre-order survey of the iPhone 14 series in China, the total order allocation for the two iPhone 14 Pro was about 85 per cent, and the order allocation for the 14 Plus was the lowest (less than 5 per cent). Pre-orders for Apple's high-end products have always been hot in the early stages. According to this survey, the distribution of orders for iPhone Pro models this year is higher than in previous years, reflecting a change in Apple's product segmentation strategy (only iPhone Pro has been significantly updated).

Guo Mingyi said that the iPhone 14 series ASP (average selling price) is still about 10% higher in 2H22 than 2H21's iPhone 13 series, thanks to a higher iPhone 14 Pro shipping distribution and iPhone 14 Plus replacing iPhone 13 mini, although the price of iPhone 14 Pro has not increased.

Guo Mingyi said he believes Apple will create more differences between the iPhone 15 Pro and the iPhone 15 standard models to increase the distribution of Pro shipments and the new iPhone ASP. Further, Apple will begin to create differentiation between iPhone 15 Pro Max and iPhone 15 Pro. This is a best practice for generating more sales / profits in mature markets through a precise product segmentation strategy.

Guo Mingyi said that one of the reasons Apple was able to do the new product segmentation strategy is that although hardware innovation has become more challenging and the market has matured, the Android camp still does not pose a threat to Apple at the high end of the market because of brand value and ecosystem disadvantages. It is worth noting, however, that Qualcomm's shift of high-end SoC orders from Samsung to TSMC, as well as the aggressive strategy of the Android brand / Google for folding screen phones, may help improve the disadvantage of the Android camp at the top end of the market in the coming years.

CTOnews.com learned that at its recent Far Out launch, Apple released the iPhone 14 and iPhone 14 Plus, retaining most of the iPhone 13 design-including bangs grooves for mobile selfie cameras and Face ID sensors. Apple also introduced the iPhone 14 Pro and iPhone 14 Pro Max, equipped with "Smart Island" pill screens to display alerts and background activities, brighter displays and AOD message screens, A16 bionic chips, new color options, and more.

According to Apple's official introduction, the A16 bionic chip, a 6-core CPU consisting of two high-performance cores and four energy-efficient cores, increases the speed to up to 40% (compared with the A13). Using the accelerated 5-core image processor, the memory bandwidth is increased by as much as 50%, making it ideal for running graphics-intensive games and App, while the new 16-core neural network engine has a processing capacity of up to 17 trillion operations per second. The chip provides higher performance with extremely low power consumption, resulting in round-the-clock battery life.

However, the GPU and nerve engine core of the A16 Bionic are exactly the same as last year's A15 Bionic, thanks to the improvement of TSMC's N4 (third-generation 5nm, about 6% density increase) process, resulting in the realization of "nearly 16 billion transistors" in CPU, slightly higher than the A15 in 15 billion, and there should be an increase in power consumption.

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