Shulou(Shulou.com)11/24 Report--

According to IDC data on September 11, China's market share of high-end mobile phones worth more than $600 (about 4170 yuan) reached 13.3% in the first half of 2022, up 1.0% and 3.8% respectively compared with the same period in 2021 and 2020.

IDC pointed out that the high-end mobile phone market has become a must. The change in the appearance of the iPhone 14 series and the improvement of the image are expected to become the most attractive selling point of the iPhone series in recent years. Coupled with other different upgrades, Apple is expected to consolidate or even continue to enhance its edge in the high-end mobile phone market in the face of the impact of various Android high-end models.

IDC believes that the grim economic environment will continue to affect consumer budget spending, and the domestic smartphone market is unlikely to improve much in 2022. However, products that can bring differentiated experience can still impress consumers and promote consumers to change their machines. Even though iPhone 14, which plays the role of the main shipper, still has some problems, such as using the previous generation chip, not supporting high refresh rate, and slow charging speed throughout the system, the launch of the Plus model with larger screen size and the big changes in appearance such as "Smart Island", the continued improvement of the image experience, as well as the new body color matching, will make consumers have a more intuitive feeling about the upgrade of iPhone 14 series. In particular, the price of the low-storage version remains the same, which is likely to trigger a replacement boom, which will continue to consolidate or enhance Apple's advantage in China's high-end mobile phone market.

However, with the domestic major Android manufacturers adhere to the high-end route of long-term investment, including products, services, channels and brands, will significantly enhance the competitiveness of Android phones in the high-end market. In addition, more and more Android manufacturers and supply chains begin to cooperate deeply from the technology pre-research stage, the mode of sharing investment and risk has been gradually generalized, and some of the underlying technologies are also more open. more and more customized and differentiated products are emerging. Through the accumulation of more time, from quantitative change to qualitative change, Android phones are expected to gradually gain a firm foothold in the high-end market, which will further impact on Apple's dominant position in the future, and the competition in the high-end mobile phone market will be more fierce.

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