Shulou(Shulou.com)11/24 Report--

CTOnews.com September 9 news, This year Apple iPhone 14 standard version model is accused of not many bright spots, Compared with the iPhone 14 Pro model new features are too few to be spit out, Not only did not use the latest A16 bionic processor, And also does not support the very creative "Smart Island" function. Now there is news that Apple will continue to do so in next year's iPhone 15 series, further expanding the differences between the standard and Pro models.

According to a well-known Apple analyst Guo Mingxi, Apple will further differentiate its Pro and non-Pro models through next year's iPhone 15 and iPhone 15 Pro, in order to increase the sales share of Pro models and increase the average selling price of iPhone as a whole.

Not only that, Guo Mingxi further said that Apple will also start to create differentiation between iPhone 15 Pro Max and iPhone 15 Pro, using "precise product segmentation strategies to create more sales/profits in mature markets."

It is speculated that Apple may offer different features for individual models in the iPhone 15 series, causing consumers to pay for the more expensive and feature-rich Pro model.

Guo Mingxi also analyzed that one of the reasons why Apple has the confidence to do so is that even if hardware innovation becomes more challenging and the market is mature, due to brand value and ecosystem disadvantages, the Android camp still poses no threat to Apple in the high-end market.

Still, Kuo added that Qualcomm's shift of high-end SoC orders from Samsung to TSMC, as well as Android vendors and Google's aggressive placement of foldable phones, could help improve the Android camp's disadvantage in the high-end market in the coming years.

CTOnews.com understands that in July this year, Guo Mingxi said that in the future, only Pro models will be equipped with the latest A-series processors.

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