Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 9 news, Xiaomi founder Lei Jun said: Tesla entered the electric vehicle industry more than 10 years earlier than Xiaomi, and some people think that Xiaomi has missed the time window to enter the electric vehicle industry. In this regard, I do not agree, the game has just begun, I think Xiaomi still has a lot of opportunities.

Xiaomi Group Q2 includes innovative business expenses of 611 million yuan, such as smart electric vehicles, according to Xiaomi Group's second-quarter 2022 results.

On August 11, Xiaomi announced the progress of the research and development of self-driving technology for the first time, while revealing that it had formed an elite research and development team of more than 500 people in the field of self-driving, and formulated a technology layout strategy for self-developed algorithms. In addition, Lei Jun's first business thinking book, Xiaomi Entrepreneurship thinking, has just been published, which reveals a lot of information about Xiaomi's car-making business.

According to CTOnews.com, Lei Jun said in his book that for Xiaomi, building cars is the trend of the times and there is no choice. Building a car is also one of the most important decisions in Xiaomi's history.

Starting from January 15, 2021, this decision was made after 75 days of 85 industry visits, in-depth exchanges with more than 200 senior figures in the automotive industry, four internal management discussions and two formal board meetings. He even called car building "the last major start-up project in his life."

Specific to the automotive business, Lei Jun said to the team, "first of all, we are a newcomer just on the road, why should the first product do comprehensive and thorough subversion?" Can we first ensure that we make a good car, a good car that can compete with all the current products of the same class, and then consider the subversive part on the basis of ensuring this goal? Second, we need to figure out who we build cars for. Can we start with the group that we are most familiar with and have the most market capacity, taking into account the pace of the group's overall business? "

Lei Jun said that for Xiaomi, building cars is the trend of the times, there is no choice. Lei Jun said that several objective facts must be seen: first, the mobile phone industry has entered a stage of mature stock competition; second, cars are the largest personal consumer goods, and smart cars are the biggest tuyere at present; and third, smart cars are an indispensable part of intelligent ecology, which together with personal mobile devices and home environment form a complete intelligent life scene.

"Xiaomi entered the electric car for 500 days, Lei Jun announced the latest progress: the goal is to enter the first camp of self-driving in 2024."

"Xiaomi Lei Jun: let's make sure we make a good car before we consider the subversive part."

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