Shulou(Shulou.com)11/24 Report--

According to news from CTOnews.com on September 9, recently, the State Internet Information Office, the Ministry of Industry and Information Technology and the State Administration of Market Supervision and Administration jointly issued the regulations on the Administration of Internet Pop-up Information push Service (hereinafter referred to as the regulations), which will enter into force on September 30, 2022. A person in charge of the State Internet Information Office said that the "regulations" are aimed at strengthening the standardized management of pop-up information push services, safeguarding national security and social and public interests, protecting the legitimate rights and interests of citizens, legal persons, and other organizations, and promoting the healthy and orderly development of Internet information services.

In recent years, the Internet pop-up information push service provides great convenience for users to browse and view information, but with the rapid development of the Internet and the wide application of mobile applications, pop-up information push services continue to appear new situations and new problems, which need to be standardized to adapt to the situation. Based on the current reality, the "regulations" pay close attention to the key links such as pop-up window news information push, pop-up window information content orientation, pop-up window advertising, and so on. Efforts should be made to solve the problems of using pop-up windows to illegally push news information, the logo of pop-up advertisements is not obvious, advertisements cannot be closed with one button, malicious hype and entertainment gossip, excessive push frequency, unreasonable proportion of push information content, and inducing users to click to implement traffic fraud.

The regulations make it clear that the Internet pop-up window information push service refers to the information push service provided to Internet users in the form of pop-up message windows through the operating system, application software, websites, etc., and the Internet pop-up window information push service provider, refers to the organization or individual that provides Internet pop-up information push service.

The "regulations" propose that Internet pop-up information push service providers should abide by the Constitution, laws, and administrative regulations, carry forward socialist core values, adhere to the correct political direction, public opinion orientation, and value orientation, and maintain clear and clear cyberspace.

The "regulations" require that Internet pop-up information push service providers should implement the responsibility of the main body of information content management, establish and improve management systems such as information content audit, ecological governance, data security and personal information protection, and minor protection.

The regulations emphasize that Internet pop-up information push service providers should abide by nine specific requirements, such as optimizing the ecology of push content, strengthening the qualification management of Internet information services, standardizing news and information push, scientifically setting the proportion of push content, improving the review process of push content, strengthening the protection of users' rights and interests, setting reasonable algorithms, standardizing advertising push, and putting an end to malicious diversion.

CTOnews.com attached Internet pop-up window information push service management regulations:

Article 1 in order to standardize the Internet pop-up information push service, safeguard national security and public interests, protect the legitimate rights and interests of citizens, legal persons and other organizations, and promote the healthy and orderly development of the industry These provisions are formulated in accordance with the Network Security Law of the people's Republic of China, the Law of the people's Republic of China on the Protection of minors, the Advertising Law of the people's Republic of China, the measures for the Administration of Internet Information Services, the provisions on the Administration of Internet News and Information Services, and the provisions on Ecological Governance of Network Information content.

Article 2 these provisions shall apply to the provision of Internet pop-up information push services within the territory of the people's Republic of China.

The Internet pop-up window information push service referred to in these provisions refers to the information push service provided to Internet users in the form of pop-up message windows through operating systems, application software, websites, etc.

The term "Internet pop-up window information push service provider" as mentioned in these provisions refers to the organization or individual that provides Internet pop-up window information push service.

Article 3 the provision of Internet pop-up window information push service shall abide by the Constitution, laws and administrative regulations, carry forward socialist core values, adhere to the correct political direction, public opinion orientation and value orientation, and maintain clear and clear cyberspace.

Article 4 Internet pop-up information push service providers shall implement the responsibility of the main body of information content management and establish and improve management systems such as information content audit, ecological governance, data security and personal information protection, and minor protection.

Article 5 those who provide Internet pop-up window information push service shall comply with the following requirements:

(1) illegal and undesirable information stipulated in the provisions on Ecological Governance of Network Information content shall not be pushed, especially those contrary to public order and good customs, such as malicious hype, entertainment gossip, gossip, extravagance and showing off wealth, judging ugliness and disguising ugliness, etc., and shall not be used for the purpose of malicious speculation, it is related to a topic to concentrate on pushing relevant old news.

(2) those who have not obtained the license for Internet news and information service shall not push news information through pop-up windows. If the pop-up window push information involves other Internet information services and should be examined and approved by the relevant competent department or obtain the relevant license according to law, it shall be examined and approved by the relevant competent department or obtain the relevant license.

(3) those who push news and information through pop-up windows shall strictly follow the "list of sources of Internet News and Information" issued by the State Internet Information Office, and shall not reprint them beyond the scope, or distort or tamper with the original intention of the title and the content of the news information, ensure that the sources of news and information are traceable.

(4) to enhance the diversity of pop-up window push information, scientifically set the proportion of news information and vertical content, embody the positive, healthy and upward mainstream values, and not concentrate on pushing or hyping social hot and sensitive events, vicious cases, disasters and accidents, etc. cause social panic.

(5) improve the management standard of pop-up window information push content, improve the work flow of information screening, editing and push, equip the audit force commensurate with the scale of service, and strengthen the audit of pop-up window information content.

(6) to protect the rights and interests of users, clearly inform users of the specific form, content frequency and cancellation channels of pop-up information push services by service agreements, fully consider user experience, and scientifically plan the push frequency, shall not push unreasonably differently between ordinary users and member users, and shall not interfere with or affect the closing of pop-up windows in any form, and pop-up information shall be prominently marked with the identity of the pop-up information service provider.

(7) algorithmic models that induce users to indulge, overconsume and other violations of laws and regulations or ethics shall not be set up; algorithms shall not be used to carry out malicious shielding of information or over-recommendation; and algorithms shall not be used to portray minor users and push information that may affect their physical and mental health.

(8) if a pop-up window pushes an advertising message, it shall be identifiable, prominently marked with "advertisement" and a closing sign, so as to ensure that the pop-up window advertisement is closed with one click.

(9) it is not allowed to present malicious third-party links, QR codes and other information in the way of pop-up window information push, and users may not be induced to click through pop-up window information push service to implement traffic fraud or traffic hijacking.

Article 6 Internet pop-up information push service providers shall consciously accept social supervision, set up convenient entry for complaints and reports, and promptly handle public complaints and reports about pop-up information push services.

Article 7 encourage and guide Internet industry organizations to establish and improve the industry standards for Internet pop-up information push services, and guide the healthy and orderly development of the industry.

Article 8 the Internet information department shall, in conjunction with the competent telecommunications departments, market supervision departments and other relevant departments, establish and improve working mechanisms such as cooperation and supervision, and supervise and guide Internet pop-up information push service providers to provide services in accordance with the rules and regulations.

Article 9 if the Internet pop-up window information push service provider violates these provisions, it shall be dealt with by the network information department, the competent telecommunications department, the market supervision department and other relevant departments within the scope of their duties in accordance with the provisions of relevant laws and regulations.

Article 10 these provisions shall enter into force as of September 30, 2022.

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