Shulou(Shulou.com)11/24 Report--

CTOnews.com, Sept. 8 (Xinhua)-- at the Far Out launch in the early hours of this morning, Apple released the iPhone 14 and iPhone 14 Plus, retaining most of the iPhone 13 design-including bangs grooves for mobile selfie cameras and Face ID sensors. Apple also introduced the iPhone 14 Pro and iPhone 14 Pro Max, equipped with "Smart Island" pill screens to display alerts and background activities, brighter displays and AOD message screens, A16 bionic chips, new color options, and more.

In the United States, iPhone 14 starts at $799 and iPhone 14 Plus starts at $899. The iPhone 14 Pro starts at $999 and the iPhone 14 Pro Max starts at $1099.

For the Bank of China, the iPhone 14 starts at 5999 yuan and the iPhone 14 Plus starts at 6999 yuan. IPhone 14 Pro starts at 7999 yuan and iPhone 14 Pro Max starts at 8999 yuan.

If you look at China and the United States alone, there is no price increase in the initial version of the iPhone 14 series compared to the iPhone 13 series.

However, Apple has raised the price of its iPhone14 series in a number of other markets around the world, according to CNBC. For example, the UK iPhone 13 starts at 779 pounds and iPhone 14 starts at 849 pounds; Australia's iPhone 13 starts at A $1349 and iPhone 14 starts at A $1399; Japan's iPhone 13 starts at 98800 yen and iPhone 14 starts at 119800 yen; Germany's iPhone 13 starts at 899 euros and iPhone 14 starts at 999 euros.

In addition, the prices of other models have risen even more, CTOnews.com has learned. For example, the starting price of the British iPhone 14 Pro Max is 150 pounds higher than last year's iPhone 13 Pro Max model.

Mainly affected by rampant inflation and the global recession, the latest Apple smartphone will test global consumer demand for new electronics and the brand influence of the US technology giant.

Analysts said that part of the reason behind the rise could be the increased cost of components and the appreciation of the dollar against other currencies in the market where Apple raised prices.

"the key factor is that the euro and yen have depreciated a lot, which means prices have risen slightly," said Neil Shah, a partner at Counterpoint Research. "

On Wednesday, the pound fell to its lowest level against the dollar since 1985. The euro is roughly in line with the dollar, which continues to appreciate against the yen.

Apple has left the price of the iPhone 14 series unchanged in Chinese mainland, one of its most important markets. Apple's Greater China revenue division, which includes Chinese mainland, Hong Kong and Taiwan, was its third-largest region by sales in the second quarter of this year. Factors such as epidemic blockade may suppress consumers' economic purchasing power.

Market research firm IDC expects China's smartphone market to shrink by 13% this year, falling below 300 million device shipments for the first time since 2012. This may be one of the factors that Apple did not take measures to raise the price of the national version of the iPhone 14.

"if part of the reason for keeping prices flat is to maintain demand in such a difficult environment, and Apple attaches so much importance to this strategic market, I think it makes sense," said Bryan Ma, a technology industry analyst at IDC.

Apple continues to be successful in China, especially in the high-end smartphone market, where prices are higher.

Apple had 70 per cent of China's smartphone market worth more than $600 in the second quarter, up from 58 per cent in the first quarter, according to IDC. Much of this can be attributed to the decline in Huawei phones, whose smartphone business has been hit by US sanctions, leaving Apple to fill the gap.

"keeping prices stable will help Apple retain its user base and consolidate its position in the Chinese market," Bryan Ma said.

"with the release of Apple's new iPhone 14 / Pro, iPhone SE 3 phones in the UK are also more expensive."

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