Shulou(Shulou.com)11/24 Report--

On the afternoon of September 8, Sina Science and Technology learned exclusively from sources that the operator of Letv Super TV, Le Rong Zhixin (formerly Letv Zhixin), was planning to seek financing independently. At today's Letv press conference, Li Xiaowei, vice president of Lerong New Intelligent Ecology, revealed that Letv's current number of super TVs is 12 million. Sina Technology verified and confirmed the figure from people familiar with the matter. "there are indeed tens of millions of units," he said. "

In addition, Sina Science and Technology also learned that entities dominated by listed company Leeco do have a lot of debt problems, but sources revealed that "Lerong Zhixin currently has no debt problem, all debts are owned by Leeco." This also clears the way for Lirong's new independent financing. For the news that Lerong is seeking independent financing, Lerong has not responded to the request for comment.

At today's press conference, Letv also revealed that Letv added about 3 million registered users in the first half of 2022, and the business is continuing to improve. And the debt is being repaid as planned.

At present, Lerongzhi's main revenue comes from hardware sales, content, membership and other services. For Lirong Zhixin, hardware sales are still at a loss, but member subscriptions and content services are already in a steady growth stage. At present, each has its own way and brings about half of the new contribution.

Returning to the public view, holding public events is also regarded by some Letv employees as the beginning of Lirong's new need to seek independent financing. At today's event, Lerong launched a new TV product and announced the return of mobile phone products. In addition, Lerong Zhixin also has intelligent ecological products such as intelligent air conditioners and intelligent door locks.

In January 2017, Letv announced the introduction of a round of war investment with a scale of 16.8 billion yuan. Jia Rui Huixin, which is actually controlled by Chuang Chuang China Holdings Co., Ltd., became the main investor. after this financing, Sunac acquired an 8.61% stake in Leeco and became the second largest shareholder of Letv. Jiarui Huixin held a stake of 33.4959% in Letv Zhixin, making it the second largest shareholder in Letv Zhixin. In addition, Sunac also acquired a partial stake in Letv Pictures.

In September 2018, Rongchuang China was promoted to the position of major shareholder of both companies after it acquired a stake in Lerong Zhixin and Letv Pictures in a judicial auction. Among them, Sunac China will hold 46 per cent of Lorong Zhixin, more than 36 per cent of Letv Holdings. At the same time, Sunac China will also hold 42.8 per cent of Letv Pictures, also the largest shareholder.

In June 2020, 1354 trademarks owned by Leeco, including registered trademarks such as "LE", "LEMI", "LETV", "LE Leeco" and "Letv", were finally awarded to Jiarui Huixin, which is actually controlled by Rongchuang, for 131.37 million yuan. After the auction, Lerong was able to use the "Letv" trademark to continue to operate assets such as Letv, Letv TV and Letv Pictures.

In addition, Sina Technology also learned that after the Lerong Building (formerly known as Letv Building) was successfully auctioned, the relevant formalities have been completed and the relevant announcement will be issued by the listed company Leeco soon.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.