Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens kkkkkkkkkayd, South China Daniel Wu and Guangdong-Hong Kong-Macau Greater Bay Area for their clue delivery! CTOnews.com September 8 news, this evening, bilibili (bilibili) released the second quarter of 2022 financial results ended June 30. Bilibili's revenue in the second quarter was 4.9 billion yuan, up 9% from a year earlier.

According to the financial report, the average monthly active users of bilibili reached 305.7 million in the second quarter of 2022, up 29% from the same period last year; the average daily active users reached 83.5 million, up 33% from the same period last year; and the average monthly paying users reached 27.5 million, up 32% from the same period last year.

CTOnews.com learned that Chen Rui, chairman and chief executive of bilibili, said bilibili's MAU reached a record 306 million, an increase of 29 per cent year-on-year, marking an exciting milestone. "our DAU grew faster than the same period last year, reaching 33 per cent, increasing our DAU / MAU ratio to 27.3 per cent from 26.4 per cent in the same period last year."

In addition, bilibili posted a net loss of 2.0104 billion yuan ($300.2 million) in the second quarter of 2022, compared with 1.1218 billion yuan a year earlier. The net loss, not adjusted for non-GAAP, was 1.9679 billion yuan ($293.8 million), compared with 1.3247 billion yuan a year earlier.

According to the financial report, in the second quarter, bilibili users used it for an average of 89 minutes a day, and the overall community traffic increased by 48% compared with the same period last year. In the second quarter, the average number of monthly fee-paying households reached 27.5 million, with a payment rate of 9.0%.

In the second quarter, the overall flow of bilibili community increased by 48% compared with the same period last year. In this quarter, the average number of daily video views in the community reached 3.1 billion, an increase of 83% over the same period last year, and the average number of monthly interactions reached 125 billion, an increase of 73% over the same period last year. Users use it for an average of 89 minutes a day. The average daily playback of Story-Mode vertical screen video has increased by more than 400% compared with the same period last year.

By the end of the second quarter, the number of full members who had passed 100 community examinations increased by 41 per cent year on year to 170 million, and the retention rate for the 12th month reached 83 per cent. The retention rate of the first batch of full members who passed the community examination 13 years ago reached 65 per cent. By the end of the second quarter, the number of "big members" had reached 21 million, an increase of 19% over the same period last year.

In the second quarter of 2022, the average number of monthly active UP in station B reached 3.6 million, an increase of 50% over the same period last year, and the average monthly contribution reached 13.2 million, an increase of 56% over the same period last year. The number of UP owners with more than 10,000 fans increased by 46% compared with the same period last year, while those with more than 1 million fans grew even faster, with an increase of 58% compared with the same period last year. In the second quarter, life, games, entertainment, animation and knowledge became the top five most popular content categories for users.

In the second quarter, revenue from the game business reached 1.05 billion yuan. In the second quarter, with the overseas release of the self-developed game "Mobile Warriors", the revenue from self-developed games accounted for 5% of the total game revenue. At present, bilibili has won four new game version numbers, and six games will land in overseas markets, including two self-developed games.

Bilibili's advertising revenue reached 1.16 billion yuan in the second quarter, up 10% from the same period last year. The top five major advertisers are games, 3C digital, makeup and skin care, e-commerce and food and beverage.

As of June 30, 2022, bilibili held cash and cash equivalents, term deposits and short-term investments totaling 24.9 billion yuan. Bilibili's adjusted non-US General Accounting Standards (Non-GAAP) net loss was 1.96 billion yuan in the second quarter.

In the financial report, bilibili forecasts revenue for the third quarter of 2022, which is expected to reach 5.6 billion to 5.8 billion yuan.

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