Shulou(Shulou.com)11/24 Report--

September 8, according to foreign media reports, before Apple's autumn new product launch, analysts and research institutions generally expected that the Pro version of Apple's iPhone 14 series launched this year will have a significant hardware upgrade, but the price will also be higher, which is expected to increase by US $100 compared with the iPhone 13 Pro series.

At the autumn product launch in the early hours of this morning, Apple's iPhone 14 Pro and iPhone 14 Pro Max did enjoy the A16 bionic chip and 4800 megapixel camera as expected, and they were no longer bangs, but unexpectedly, the price of the upgraded iPhone 14 Pro series did not go up, starting at $999 and $1099, starting at 7999 yuan and 8999 yuan respectively in the domestic market.

Although the price of the iPhone 14 Pro series has not increased, due to the obvious upgrades of these two models, larger sales are expected, which in turn drives up the average selling price of the iPhone 14 series.

In addition, the new iPhone 14 Plus in the iPhone 14 series increases the screen size to 6.7in. Although the hardware configuration has not been significantly upgraded from the previous generation, the starting price of $899 is higher than that of the mini version in the iPhone 13 series, which will also push up the average price of the iPhone 14 series.

For the average selling price of the iPhone 14 series, Guo Mingyi, an analyst with high accuracy in Apple's product forecasts, had expected an increase of about 15% compared with iPhone 13 to $1000 to $1050, but at the time he thought that the higher price and larger shipments of the Pro series would push up the average price.

Although the price of the iPhone 14 Pro series did not rise as expected by Guo Mingyi, the upgrade is clearly likely to lead to larger shipments, and the expectation of a larger share of shipments is expected to become a reality, pushing up the average selling price of the iPhone 14 to some extent.

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