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CTOnews.com, Sept. 8, Apple launched the new iPhone 14 Pro and iPhone 14 Pro Max, adding an all-weather display, a 4800-megapixel camera that logs into iPhone for the first time, car accident detection, and innovative ways to receive notifications and events through Smart Island.

"Apple iPhone 14 Pro / Pro Max series released: 7999 to 13499 yuan, equipped with smart island pill screen / AOD message screen display, built-in A16 chip, support satellite communications"

Apple today announced the release of iPhone 14 Pro and iPhone 14 Pro Max, creating the most advanced Pro product lineup to date, introducing an intuitive experience of iPhone through the new design of Smart Island, and adding round-the-clock display. Equipped with the fastest A16 bionic chip on the iPhone, the iPhone 14 Pro brings a new set of Pro-class camera systems, equipped with a four-in-one pixel sensor, a 4800-megapixel camera for the first time in iPhone, and a light imaging engine to enhance the image pipeline, greatly improving the quality of low-light photos. These groundbreaking leaps make iPhone a more indispensable tool for dealing with day-to-day tasks and creative projects. With the car accident detection function, it can even deal with emergencies. IPhone 14 Pro and iPhone 14 Pro Max will offer four beautiful colors: dark purple, silver, gold and deep space black. Pre-order starts on September 9 and goes on sale on Friday, September 16.

"our customers are inseparable from iPhone in their daily lives, and the iPhone 14 Pro and iPhone 14 Pro Max are equipped with advanced technology that surpasses any other iPhone in history. From daily to professional use, the camera system launched on iPhone 14 Pro will empower every user to make their photos and videos more outstanding, as well as new innovative technologies and smart islands such as round-the-clock display to make the interaction between notifications and activities more innovative." "groundbreaking security features bring more sense of security to users and help them when they need it most," said Greg Joswiak, senior vice president of global marketing at Apple. "coupled with the extremely powerful and efficient A16 bionic chip and all-weather battery life, this is the best iPhone to date."

The stunning design and equipped with the leading advanced displays on iPhone, iPhone 14 Pro and iPhone 14 Pro Max, are made of exquisite surgical grade stainless steel and matte glass with excellent texture, offering a total of 4 amazing colors. Available in 6.1in and 6.7in sizes, both models feature a new super-retinal XDR display that supports ProMotion technology, which enables all-weather display on the iPhone for the first time with a new 1Hz refresh rate and a number of energy-saving technologies. This makes the new lock screen more practical, with time, widgets, and real-time activities always clear at a glance. This advanced display also brings the same HDR peak brightness as the Pro Display XDR display and is by far the highest outdoor peak brightness of the iPhone: up to 2000 nits, twice as much as the iPhone 13 Pro.

The iPhone 14 Pro and iPhone 14 Pro Max use super-ceramic panels that are far stronger than glass panels, which continue to provide leading durability, water and dust resistance, and protection against common accidental splashes.

Smart Island: interactive user experience Smart Island brings users a new way to interact with iPhone, blurring the boundaries between hardware and software, and real-time changes to show important reminders, notifications, and activities. With the launch of Smart Island, the original camera has been redesigned to reduce the display space occupied. Without affecting the display of the contents of the screen, Smart Island remains active, allowing users to use the control options by simply pressing a long button. Activities such as maps, music App, or timers that keep running in the background are always visible and interactive. In addition, Smart Island also applies to third-party app in iOS 16 that provide information (such as race scores and carpool information) through "real-time events".

Smart Island blurs the boundaries between hardware and software and can be flexibly deployed into various shapes to clearly present important operations, such as face ID verification.

The new Pro-level camera systems iPhone 14 Pro and iPhone 14 Pro Max challenge the limits of iPhone imaging capabilities. With it, every user can take the most amazing photos and videos, from daily to professional.

The Pro-level camera system on the iPhone 14 Pro and iPhone 14 Pro Max introduces an optical imaging engine that takes computational photography to new heights and improves the performance of all cameras in low-and medium-light photography scenes through deep integration of hardware and software.

The iPhone 14 Pro takes computational photography to new heights through the light imaging engine. With the deep integration of software and hardware, the performance of all cameras in low-and medium-light photography has greatly improved: the main shot has been improved by as much as 2 times, the ultra-wide-angle camera by as much as 3 times, the telephoto camera by as much as 2 times, and the original camera by as much as 2 times. The sharp jump in image quality is due to light engine technology, which fuses depth in image processing in advance to present amazing details, capture delicate and subtle textures, make colors stand out, and retain more information in photos.

The new 4800 megapixel camera allows users to take advantage of the new 2x focal length option in addition to the three fixed lenses, a common focal length that is very useful for portrait mode.

This is the first time that the Pro product line uses a new 4800 megapixel camera with a four-in-one pixel sensor. The four-in-one pixel sensor can be adjusted according to the photos taken, and it also has the anti-shake function of the second-generation sensor displacement optical image. For most photos, the four-in-one pixel sensor combines every four pixels into one large pixel (unit pixel size equivalent to 2.44 microns), allowing you to take high-quality images in low light conditions. and keep the photo size at a practical 1200 megapixels. The four-in-one pixel sensor also supports the 2x telephoto option, which uses the 1200 megapixels in the center of the sensor to take full-resolution photos and 4K video without digital zoom. This option provides optical quality imaging at commonly used focal lengths and is very useful for functions such as portrait mode. The four-in-one pixel sensor also benefits the Pro workflow and is optimized for detail presentation in ProRAW. In addition, using a machine learning model tailored to the four-in-one pixel sensor, iPhone can now capture ProRAW images at 4800 megapixels, presenting an unprecedented wealth of detail, allowing professional users to launch new creative workflows.

The 4800 megapixel four-in-one pixel sensor brings a boost to the Pro workflow: it is optimized for detail presentation in ProRAW format, making details richer than ever before.

Other upgrades and features of the Pro camera system include:

The new 1200-megapixel ultra-wide-angle camera (1.4 microns per pixel) presents clearer images and more details, allowing the already powerful macro photography performance to climb to another high-rise.

The optimized telephoto camera provides 3x optical zoom.

The new original camera uses aperture / 1.9 aperture to improve camera performance in low-light environments. With the first autofocus feature, the camera can focus faster in low-light environments and take selfies from a greater distance.

The new adaptive original color flash has been completely redesigned with a 9 LED array that changes the flash mode according to the focal length selected by the user.

Powerful computational photography advantages such as night mode, smart HDR 4, portrait mode that supports portrait light effects, portrait in night mode, photography style that brings personalized color to each photo, and Apple ProRAW.

The new motion mode can shoot extremely silky videos to cope with large jitters, displacements and vibrations, even when shooting in motion.

Movie effects mode now supports 4K 30 fps and 4K 24 fps video shooting.

Pro-level video workflow, including ProRes and end-to-end Dolby horizon HDR workflow.

All models of the car accident detection iPhone 14 series offer unprecedented safety features to provide emergency assistance at the most critical moments. IPhone's crash detection function is equipped with a new dual-core acceleration sensor that can detect up to 256 g-force and a gyroscope with high dynamic range, which can detect serious car crashes and automatically make emergency calls when the user is unconscious or unable to reach the iPhone. These functions are based on existing components such as barometers, such as barometers, which can now be used to detect changes in air pressure inside the car; GPS introduces more data about speed changes, while microphones can recognize the unique loud noise emitted by car accidents. Apple's self-designed advanced motion algorithm has further improved its accuracy after more than 1 million hours of real-world driving and collision recording data training. When used with Apple Watch, the car accident detection function can seamlessly combine the unique advantages of the two devices to help users get rescue effectively. When a major accident is detected, the emergency services call interface will be displayed on Apple Watch's screen because the device is likely to be closer to the user, while if the iPhone is nearby, calls will be made through iPhone to ensure the quality of the connection as much as possible.

The car accident detection function uses special components and algorithms independently designed by Apple to detect serious car accidents and automatically make emergency calls if the user loses consciousness or cannot reach the iPhone.

A16 bionic chip: the A16 bionic chip installed on a dust-free high-speed smartphone chip iPhone 14 Pro and iPhone 14 Pro Max has excellent performance, unlocks unmatched experiences such as Mobile Island, and brings extremely powerful computational photography performance. The 6-core CPU, which consists of two high-performance cores and four energy-efficient cores, increases speed to up to 40% and can handle high-load tasks as if they were heavy. The A16 bionic chip uses an accelerated 5-core image processor with a 50% increase in memory bandwidth, making it ideal for running graphics-intensive games and app, while the new 16-core neural network engine has a processing capacity of up to 17 trillion operations per second. Leveraging Apple's industry-leading converged architecture to combine high performance with high energy efficiency, the chip provides higher performance with extremely low power consumption, resulting in round-the-clock battery life.

As the basis of the Pro-level camera system, the A16 bionic chip drives outstanding computational photography functions. The CPU, image processor, neural network engine and image signal processor work together seamlessly to support new camera hardware that can operate up to 4 trillion times per photo.

Powerful cellular network connectivity and 5GiPhone allow users to download and upload, play online and connect in real time with 5G technology, helping them stay in touch and share content. The number of countries and regions that support iPhone 5G capabilities worldwide has increased to more than 70, with more than 250 operator partners, and support for independent 5G has also been expanded.

IOS 16iOS 16 is designed to take full advantage of the new capabilities of iPhone 14 Pro, bringing a new lock screen, as well as new communication, sharing and intelligence features that change the way users experience iPhone. The locking screen is more personalized, beautiful and practical than ever before. With layered effects, the main body of the photo will be displayed in front of the locking screen, and the newly designed widgets can provide users with quick access to practical information. The new lock screen gallery feature offers a variety of theme solutions to help users find inspiration, such as Apple themes, weather wallpaper that shows live weather throughout the day, astronomical wallpaper showing landscapes of the Earth, the Moon and the entire solar system, and more. In the message App, the user can edit or recall the message just sent, and mark the conversation as unread and leave it for later processing. ICloud shared gallery makes it easier for family members to share memories. Live text has become more powerful, can identify the text in the video, quickly complete the conversion of exchange rates, translation of text and other operations. The user can also hold down a body in the picture, extract it from the background and place it in the App such as information.

IPhone and Environmental iPhone 14 Pro and iPhone 14 Pro Max are designed to minimize environmental impact, including 100% recycled rare earth elements in magnets for accessories such as MagSafe and 100% recycled tungsten in tactile engines. In addition, 100% recycled tin is used in solder in multiple circuit boards of both models, and 100% recycled gold is applied to the plating layer of multiple circuit boards and the wiring of all cameras. The packaging uses fiber-based materials without plastic packaging, helping Apple continue to move towards the goal of phasing out all plastic packaging materials by 2025.

Currently, Apple is carbon neutral in global corporate operations and plans to achieve 100% carbon neutrality for the entire production supply chain and product life cycle by 2030. This means that every Apple device sold, from parts manufacturing, assembly, transportation, user use, charging, to equipment and material recycling, will achieve a net zero climate impact.

Price and time-to-market iPhone 14 Pro and iPhone 14 Pro Max are available in dark purple, silver, gold and deep space black, as well as 128GB, 256GB, 512GB and 1TB storage capacity.

Users in Australia, Canada, Chinese mainland, France, Germany, India, Italy, Japan, Saudi Arabia, Singapore, Spain, Thailand, the United Arab Emirates, the United Kingdom and the United States, as well as more than 30 other countries and regions can start pre-order of the iPhone 14 Pro and iPhone 14 Pro Max; models from 8 p.m. Beijing time on Friday, September 16.

Users can purchase iPhone 14 Pro; at apple.com.cn/ store, Apple Store App and Apple Store retail stores with 24 monthly payments of RMB 333 or at the original price before discount from RMB 7999 and RMB 14 Pro Max with 24 monthly payments from RMB 375 or at the original price before discount from RMB 8999. IPhone 14 Pro and iPhone 14 Pro Max are also available through Apple authorized resellers and designated carriers.

For terms, eligibility requirements, and more information, please see apple.com.cn/ shop / buy-iphone.

IOS 16 will be available as a free software update from Monday, September 12.

The MagSafe leather card bag and the leather cover of iPhone 14 Pro and iPhone 14 Pro Max are available in five colors: midnight, pine green, thick ink, ochre red and orange. The transparent cover and silicone cover of iPhone 14 Pro and iPhone 14 Pro Max are midnight, storm blue, red, gray pink, lilac, berry purple, stone lotus blue and warm sun color.

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