Shulou(Shulou.com)11/24 Report--

According to the relevant report of IDC, the global AR / VR head shipments reached 11.23 million units in 2021, an increase of 92.1% over the same period last year. VR is being accepted by more and more people and has become a popular trend.

On September 5, VR head brand PICO officially announced the brand upgrade and replaced the brand new brand LOGO. PICO will bring a better life experience to consumers all over the world with a new brand vision and mission.

The brand-new LOGO is fuller than before, the text is all capitalized, and the proportion of text and graphics is appropriately increased to make the brand LOGO more complete and unified visually, highlighting the sense of science and technology and the sense of the future on the minimalist aesthetics. In addition to the LOGO renovation, PICO's brand slogan has also been upgraded to "explore unlimited possibilities" and announced a new vision of "becoming a leading world-class XR platform, achieving developers and creators, and creating a better life experience for consumers around the world".

PICO actually has a layout in terms of "becoming a leading world-class XR platform". At present, PICO has branch offices in Tokyo, San Francisco, Barcelona and Gyeonggi Province. In April this year, PICO also unveiled its latest headline Pico Neo Link 3 at the Laval Virtual exhibition in France, and will also supply European markets such as Germany, France, Spain and the Netherlands one after another. It is not difficult to see PICO's global market strategy.

"achieving developers and creators", PICO has brought real support. Better SDK can facilitate developers to build ecological content, and its "VR Creator incentive Program" promotes the incubation of high-quality content and the growth of creators through capital investment, two-way blessing of equipment and technology, and flow support.

In order to achieve "creating a better life experience for consumers around the world", PICO not only provides excellent hardware equipment, but also deepens the content ecological construction. At present, PICO has partnered with Disney, Sony Pictures, Universal, Paramount and Lion Gate to release the 3D blockbuster rekindling program, which has continuously expanded the VR content ecology for moviegoers to launch more than 100 3D blockbusters, including Marvel series, Transformers, Blade Runner and other legendary classics. In addition, it has also established a cooperative relationship with domestic head streaming platforms such as Aiyou Teng, Mango TV and bilibili to further solve the problem of serious capacity shortage in VR content output.

PICO actively explores and enriches the use of VR. In the first half of this year, PICO brought live VR concerts by celebrities such as Zheng Jun's "We Are" private music chat and Wang Feng @ VR fantasy music rafting, and the seamless integration of virtual and real scenes, so that users can be there without leaving home.

Before the PICO official brand upgrade, the news of new PICO products continued to break out on the Internet. For example, two weeks ago, the media reported that PICO was suspected of launching a sports ring, which speculated that sports health might be a new direction for PICO in the ecological construction of VR content.

At the same time, judging from the previously exposed configuration, the new PICO 4 will adopt the Pancake optical solution, which will greatly reduce the volume of the head display and reduce the burden on the user's head and neck. These upgrades can indeed provide a better hardware foundation for VR movement.

If the revelations are true, then PICO is expected to accelerate the realization of a virtual reality world full of "unlimited possibilities" for consumers around the world with the release of this new product. What specific surprises will PICO 4 bring in terms of appearance, wearing experience, content construction, and so on? Let's wait together!

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