Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 4, according to Yonhap news agency, Samsung Electronics said on September 3 that it was developing new smartphones such as curly screen and telescopic screen.

Cui Yuanjun, head of the strategic product development group and vice president of Samsung Electronics MX Division, said at the 2022 International Consumer Electronics Show (IFA) in Berlin, Germany on the same day that Samsung is actively developing new concept smartphones. Cui Yuanjun said that the company has been considering the development of curly screen and telescopic screen phones for a long time and will launch new phones when they are sure.

"foldable phones are not just novel shapes and technological advances. I believe we should provide users with a unique and valuable experience that they cannot get from any other smartphone."

▲ Samsung's curly screen smartphone concept, from LETSGO DIGITAL

Cui Yuanjun also said that the new folding screen phones Galaxy Z Fold4 and Flip4 launched last month have received a good response in the market, but there are some negative factors in the market, and sales in the second half of the year remain to be seen. Samsung has been trying to create new changes in the mobile terminal industry since it launched the folding screen in 2019, and has made a lot of improvements in the past three years, he said. The company will devote itself to promoting folding screen machine this year.

The latest generation of Galaxy Z Fold4 makes the previous generation 15 per cent lighter by reducing the number of parts by 60 per cent and expanding the screen size by 2.7mm.

CTOnews.com learned that Samsung aims to increase the share of folding phones to half of its smartphone sales by 2025 and make it another pillar alongside Galaxy S's flagship line and a key category at the top end of the market.

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