Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen hugely for the clue delivery! CTOnews.com September 3 news, today, the country's first offline JD.com self-operated Apple authorized store JD Ehome opened in Beijing Muxiyuan Hesheng Square.

It is reported that this is the first time that the cooperation between JD.com and Apple brand has expanded from online self-management to offline self-management, and it is also the first time in the past five years that Apple brand has awarded the highest-level APR (Apple Premium Reseller, high-quality dealer, hereinafter referred to as APR) qualification in the domestic market to online retail channels.

It is worth mentioning that JD Ehome, as the Apple authorized store operated by JD.com offline, will, like other APR stores, give priority to new products on the shelves and get priority rationing of new products during the sale of the new machine.

Apple's domestic sales channels include Apple stores, Apple authorized dealers and distribution channels, in which Apple authorized dealers are divided into three levels, with Premium, Shop and no logo, directly supplied by Apple. Among them, the logo Premium is the APR store (Apple Premier Reseller Apple quality dealers), including Yinglong Huachen, Cooke, iSpace, I-ZONE, Honghua Century and other high-quality dealers. Gome, SUNING, Dazhong, Hongtu and other home appliance chains are generally marked as Shop.

CTOnews.com learned that partners entering APR stores need to be carefully screened by the Apple brand. At the same time, the location, store size and design style of the store all need to be approved by the brand, and the salespeople, trainers and maintenance engineers in the store all need to undergo brand training and certification in order to provide more professional consulting services for consumers. APR stores represent the high level of brand certification from products, services to experience.

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