Shulou(Shulou.com)11/24 Report--

CTOnews.com Sept. 2 news, Douyin announced yesterday that Douyin Life Services will carry out a special campaign to explore stores from August 31 to strictly crack down on false propaganda, extortion of overlord meals with poor reviews, unfair competition, fake store visits and other violations.

Douyin said that according to the seriousness of the actual behavior, the degree of subjective malice and the impact, the punishment will be given, such as no recommendation of content, suspension of broadcasting, ban of contribution rights, recovery of live streaming rights, permanent closure of accounts, and so on, and a public notice will be made.

Douyin Life Services has previously cracked down on 209 cases of violations such as "Yundan" and "homogenized blog traffic", including 10 accounts have been permanently banned, 55 accounts have been banned for 15 days, and 144 accounts have been banned from contributing for one month, the notice said.

CTOnews.com learned that in this special campaign, Douyin platform will focus on cracking down on the following areas:

1. Crack down on false propaganda strictly

The platform strictly regulates the behavior of false publicity of recommended goods / services and other information, including but not limited to the following situations: false prices, exaggerated efficacy, over-commitment, fictional conditions of use and incorrect goods, etc.

two。 It is forbidden to extort money from bad reviews to eat bully meals.

The platform forbids the act of threatening and extorting property from others in the form of intentional poor rating, including but not limited to the following situations: forcibly demanding meals, meal expenses, carriage and horse fees, extra commission, dou + coupons / coins, etc.

3. Resolutely crack down on unfair competition

The platform is determined to crack down on unfair competition by fabricating or concealing transaction facts, evading or maliciously using credit record rules, including but not limited to the following situations: false transactions, manipulation of comments, data fraud, etc.

4. Resolutely crack down on fake shop visits

The platform is determined to crack down on the use of handling, splicing, mixed cutting materials and other ways to promote goods / services without actual shooting at the store, including but not limited to the following situations: cloud store, cloud editing, plagiarism handling, hiring navy, online writers fabricating recommendation notes, and so on.

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