Shulou(Shulou.com)11/24 Report--

CTOnews.com, September 2 (Xinhua)-- the average price (ASP) of high-end smartphones ($400 and above) hit a record high in the second quarter of 2022, up 8% from a year earlier, and reached a record $780 (about 5382 yuan) in the second quarter of 2022, according to Counterpoint Research.

It is said that this is mainly due to a 94 per cent year-on-year increase in sales of models with prices of $1000 and above, which contributed more than 1/4 of high-end smartphone sales in the second quarter and more than 1/5 of global smartphone revenue in the second quarter. for the ninth consecutive quarter, the high-end market has outperformed the global smartphone market as a whole.

Apple accounts for 57% of sales in the high-end smartphone market, while vivo surpassed OPPO to become the third largest high-end smartphone brand for the first time. More than 50 per cent of the market is the highest share of iPhone since its launch in 2007.

This quarter, Apple continues to lead the top end of the market with a 57% share. Sales activity in the United States remained strong throughout the quarter, and Apple managed to attract new users.

▲ global high-end smartphone market share, second quarter of 2021 and second quarter of 2022

With the exception of apple, Samsung's sales are up 2% year-on-year, and its share has also increased.

On the Chinese side, the share of OPPO, Xiaomi and Huawei fell as the Chinese market struggled in the second quarter, with its lowest quarterly sales since the fourth quarter of 2012.

However, vivo's quarterly sales rose 59% from a year earlier and overtook OPPO to become the third-largest high-end smartphone brand for the first time in the second quarter of 2022. At present, most of that growth comes from China. At the same time, vivo has become the second largest high-end smartphone brand in China for the first time and is now the largest smartphone OEM in China. Its premium market ($400-$699) is mainly driven by the X80 series.

The increase in the share of "other" brands is mainly driven by glory. Among them, the HONOR 70 is the best-selling model in the high-end field, followed by the Magic 4.

5G is becoming more and more common and consumers are gradually starting to upgrade their devices, said Varun Mishra, a senior analyst. As high-end iPhone users upgrade to 5G. Apple's sales rose nearly 114 per cent year-on-year, accounting for more than 78 per cent of models worth $1000 or more.

Revenue from the high-end smartphone market has remained stable despite a decline in global sales. As low-cost models are increasingly affected by inflationary pressures, the revenue contribution of the high-end market to the entire smartphone market has increased from 58% in the first quarter of 2022 to 60% in the second quarter of 2022.

In terms of sales, sales in the high-end segment fell 8 per cent in the second quarter of 2022 from a year earlier, but outperformed the overall smartphone market, which fell 12 per cent. This is the ninth consecutive quarter in which the high-end market outperformed the overall growth of the smartphone market.

In addition, Apple's share of the US smartphone market has surpassed that of other Android devices, accounting for 50 per cent, according to Counterpoint Research, the highest share of the iPhone since its launch in 2007. With the exception of Apple, the Android camp, led by Samsung and Lenovo, carved up the rest of the market.

The above statistics are based on the smartphones that users are using, that is, "active installed capacity". This figure takes into account the millions of users who have entered the Apple ecosystem through the secondary market, as well as users of the older iPhone.

Jeff Fieldhak, the agency's director of research, says "users have been moving from Android to IOS" for the past four years.

Jeff Fieldhack, director of analysis at Counterpoint, said: "this is an important milestone and we can see it replicated in other developed countries around the world."

Luca Maestri, Apple's chief financial officer, has said that installed capacity is the engine of Apple's business growth. Maastri said that this number continues to grow, in all countries and regions, all categories of services have reached an all-time high, "this is a very important achievement."

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