Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 30 (Xinhua)-- due to the consideration of smartphone brand factories' priority to adjust channel inventory and the impact of the epidemic, global production was only about 292 million smartphones in the second quarter of this year, a quarterly decrease of 6 percent and a decrease of 5 percent compared with the same period in 2021, according to TrendForce Ji Bang Consulting.

Samsung, as the main sales force in Europe, was forced to launch a series of inventory adjustments for finished products and parts due to the conflict between Russia and Ukraine, including large-scale promotions and suspension of spare parts purchases. As a result, production in the second quarter fell by nearly 16.3% to 61.8 million units.

The second quarter is the transition period for Apple's transition between new and old models, and most of them are the lowest in annual production performance. In the second quarter, due to the impact of the epidemic in Shanghai, Kunshan and other places, under the impact of supply chain supply, there were still 4820 million units of output in the second quarter, ranking second in the world. TrendForce also predicts the price of the upcoming iPhone 14 series of new phones, saying that among the four new phones, the iPhone 14 Pro and Pro Max processors will be upgraded to A16 (TSMC 4nm), the initial memory capacity will be increased to LPDDR5 6GB and 256GB, and the pixels of the primary mirror will be increased by 48 million, coupled with Face ID design changes. However, under the pressure of high global inflation and foreign exchange differences, Apple is expected to adopt a more cautious pricing strategy so as not to affect sales performance, and the expected price increase should be within $100. the price is $749 (about 5175.59 yuan)-$1199 (about 8285.09 yuan).

CTOnews.com learned that the number of OPPO (including realme, one plus) production was 38.8 million, a quarterly decrease of 4.2%; Xiaomi (including Redmi, POCO, black shark) produced 38 million units in the second quarter, with a quarterly decline of 14.6%. As the production pace of Vivo (including iQOO) began to adjust significantly in the first quarter, it rebounded to 25.7 million in the second quarter, an increase of 12.7% in the second quarter, with the above three brands ranking third to fifth respectively.

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