Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 28, according to Counterpoint Research's recently released Global Smartwatch Model Tracker, shipments of the global smartwatch market rose 13% year-on-year in the second quarter of 2022 due to macro uncertainties such as inflation and geopolitical conflicts. In particular, India's smartwatch market grew by more than 300% year-on-year, surpassing China to become the second place.

In terms of smartwatch brands, the top three in the world in the second quarter of 2022 are Apple, Samsung and Huawei.

Apple's shipments rose 8% year-on-year and topped the list this quarter. However, shipments of the Apple Watch Series 7 fell more sharply than in the previous quarter as the effect of the new release waned.

Samsung remained in second place with 40% year-on-year growth. The Galaxy Watch 4 series has always been popular, especially in North America and India.

Huawei topped the Chinese market for the third consecutive quarter. But due to the slowdown in global expansion, it will be difficult for the brand to regain the second place in the world from Samsung.

Xiaomi shipments increased by 13% compared with the same period last year, and there was no significant change in market share. The brand needs to increase its influence in India to further expand its market share, but competition is not easy because of the strength of local brands.

Compared with last year, Jiaming dropped two places to seventh place. However, because of its high average selling price, the brand ranks third in wholesale revenue, after Apple and Samsung.

Huami Amazfit shipments fell 11 per cent year-on-year due to weak demand in the Chinese market. But the brand is doing well in India, up 65 per cent from a month earlier.

Shipments of Indian domestic brand Fire-Boltt have increased significantly, ranking first in the Indian market on a quarterly basis.

Noise, a domestic Indian brand, is up 298% from a year earlier and is popular in both online and offline markets in India. However, due to the rapid growth of Fire-Boltt, Noise lost its No. 1 position in the Indian market with a 26% share.

CTOnews.com learned that Counterpoint data show that in terms of the global market, North America continues to top the list with a 31 per cent share, but the gap with second place has narrowed. One noteworthy market this quarter is India, where its market share rose from 6% year-on-year to 22%, surpassing China to become the second place.

Counterpoint said that 30 per cent of smartwatches shipped in India this quarter sold for less than $50 (about RMB 344.5), mainly due to the introduction of cost-effective watches by Indian brands, lowering the barriers to entry for consumers.

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