Shulou(Shulou.com)11/24 Report--

CTOnews.com August 26 news, yesterday, Sony announced an increase in the price of PlayStation 5 game consoles, of which the Bank of China version rose by 400 yuan. After the price increase, the official price of the optical drive version is 4299 yuan, and the digital version is 3499 yuan.

In this regard, Microsoft said today that no matter how the currency price changes, it will not raise the price of Xbox, and Nintendo reiterated its position that it will not raise the price in an interview with Eurogamer today.

Nintendo said that, as previously said at the 82nd shareholders' meeting, although some countries are in the midst of inflation or rising procurement costs, Nintendo has no plans to raise hardware prices. and will continue to carefully determine future pricing strategies.

As our president, Mr. Furukawa, said at the 82nd annual shareholders' meeting held in June:

"although we cannot comment on the pricing strategy, we currently have no plans to change the price of hardware because of inflation or increased procurement costs in each country. We will determine our future pricing strategy through careful and continuous consideration.

"although the final price of the consumer is always determined by the retailer, as Mr. Furukawa said, Nintendo has no plans to raise its hardware transaction price."

At the same time, although the final consumer price is determined by the retailer, at least in Nintendo, there is absolutely no intention of raising the transaction price of hardware.

CTOnews.com has reported that Nintendo president Toshitaro Furukawa said he was not considering raising the price of its flagship console Switch to help ease the growing gap in production and transportation costs so as not to scare away consumers.

"We compete in a global multi-entertainment environment, and we always think about pricing in terms of the entertainment value we provide," Gukawa said. " He said Nintendo has sold 100m Switch games so far, which is important to maintain the momentum of the company's overall business.

In early August, Nintendo confirmed that it had no plans to raise Nintendo Switch prices in Japan. Bloomberg recently asked publishers and other console makers Microsoft and Sony about this possibility. Nintendo responded that there were "no plans" to raise prices.

At present, the yen is depreciating, falling 21% in the past year. As a result, electronics manufacturers have been slightly raising the price of electronics to compensate. Currently, with the exception of Japan, game consoles around the world are $100 cheaper. All three mainframe developers have reason to worry that raising mainframe prices will make players and developers uncompetitive.

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