Shulou(Shulou.com)11/24 Report--

According to a research report on China's folding screen mobile phone market for the whole year 2021 released by IDC, the domestic market for folding screen phones is about 1.5 million units in 2021, of which Huawei ranks first with a market share of 49.3%, while Samsung, which ranks second, has a share of 28.8%. Huawei grabs almost half of the domestic folding screen mobile phone market and has overwhelmingly surpassed its competitors. There is no doubt that Huawei is still the well-deserved king in the domestic folding screen field.

In fact, not only in the field of folding screen, but also in the entire high-end mobile phone market, in order to achieve something in the world, innovation and change that directly hit the pain points of users are essential.

Huawei Mate series as a well-deserved representative of high-end mobile phones, in order to exceed the innovation speed of all competitors in the high-end market, in the continuous transformation of innovation, the achievement of generations of high-end mobile phone king.

For example, the first generation of Mate mobile phones brought the industry's first large 6.1in screen and large 4100mAh battery. The large screen and ultra-long battery were favored by many business people at that time, and became the core advantages of future generations of Mate. What really makes Huawei rise in the high-end market is the release of Mate 7 in 2014, which is the most gorgeous transformation of Huawei Mate series, with a huge improvement in design process and hardware configuration, and has developed the hard power of Kirin 925 chips. since then, Huawei Mate has become the representative of high-end computers.

Mate 9 released in 2016, the strong performance, images and other core advantages of the Mate series designed jointly with camera manufacturers for the first time, once again established the high-end image of Huawei Mate series.

Since then, the Mate 10 series introduced a built-in independent NPU for the first time in the world to revolutionize the "smart phone" era; Huawei Mate 20 series, such as Leica Tri-shot, 2K curved screen, 40W wired super fast charging, wireless reverse charging powerful Kirin 980processor, so that Huawei Mate 20 series can really be called the "machine king" of the high-end field.

In 2019, the Kirin 9905G brought by Huawei Mate 30 series is the industry's first integrated 5G SoC and the industry's first commercial 7nm + chip, which once again brings Huawei Mate series to a new high end. It was also from this year that Huawei's supply chain was blocked, but even so, in the face of tremendous pressure, Huawei Mate 40 series once again demonstrated Huawei's extraordinary R & D strength and technological precipitation, the powerful Kirin 9000 chip was once again defeated in the market, and many "industry firsts", such as the world's first free-form lens phone and XD Fusion image engine, continued Huawei's brilliance in the high-end market.

For a long time, Huawei Mate series sales are 10 million, such as Mate 8 series reached 10 million, and Mate 9 series is more than 10 million sales in nine months, the follow-up Mate 10 series, is to shorten this time to 6 months, Huawei Mate 20 series is two months after the release of 5 million of shipments, and finally 16 million sales.

If you look at the sales volume as a hero, Huawei Mate series is the only mobile phone series that can wrestle with Apple iPhone, and Huawei Mate has established a unique advantage in terms of communications, range, camera, design and so on, leading Apple in an all-round way.

Second-quarter shipments from China's smartphone market released by Canalys showed that Chinese mainland's handset market was weak in the second quarter of 2022, with shipments of just 67.4 million units, down 10 per cent from a year earlier. Against this backdrop, Apple has achieved an annual growth rate of 25 per cent among mainstream manufacturers; another set of Counterpoint data shows that Apple's share of the high-end smartphone market reached 60 per cent in 2021 for the first time since 2017.

"Huawei falls and Apple is full" is not a casual joke. When Huawei cut off its supply, domestic consumers became helpless when choosing high-end computers. Behind it, it confirmed consumers' recognition of Huawei's Mate high-end product line. On the other hand, it also showed that when Huawei Mate series was forced to "pause", the innovation of some domestic mobile phone brands had to slow down, not only did not eat Huawei left cake. On the contrary, the lack of innovation leads to the lack of power of high-end products.

Therefore, the high-end mobile phone market can not do without Huawei, the domestic mobile phone innovation banner has to be carried by Huawei. The most brilliant years of Huawei Mate series are also the fiercest years of domestic mobile phone competition. Even in such a difficult environment, the glory of Huawei Mate series will continue. Two years later, the Mate 50 series of phones are finally coming to us, and the release time coincides with Apple's upcoming iPhone14 series "crash". Of course, this is not the first time Huawei has "crashed" with Apple's press conference, this is Huawei's strength, but also Huawei's unshirkable responsibility as a domestic high-end representative.

This time, what new surprises will Huawei Mate 50 series bring to the entire mobile phone industry? We'll see.

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