Shulou(Shulou.com)11/24 Report--

CTOnews.com8 news on March 26, with the continuous growth of the electric vehicle market, many car companies have ushered in a new round of growth, of which BYD's growth is the most obvious.

According to people familiar with the matter yesterday, BYD will launch a new high-end brand in the fourth quarter of this year. The brand name now prefers the name "Star", and the price of the new car will exceed 1 million yuan.

In this regard, BYD officials responded yesterday night: "the high-end brand is tentatively scheduled to be released at the end of this year, simultaneous debut of the first hard off-road model, priced at more than 1 million yuan." At the same time, the official said that the positioning of the high-end brand is a million-level new energy brand, brand, products, sales and service network, operation and other aspects are new and independent team.

Today, China Finance reported again that some BYD staff said that entering the high-end car market is the company's established strategy, and that the high-end car brands launched at the end of the year are aimed at traditional luxury brands, not standard Tesla.

CTOnews.com learned that recently, the D9 limited edition model launched by BYD's 90 per cent-owned brand sells for as much as 660000 yuan, and now it seems that the car will soon no longer be BYD's most expensive electric car.

BYD has stopped production and sales of fuel vehicles since March this year. The company sold 162500 vehicles in July, an increase of 183.1% compared with the same period last year. The cumulative sales of new cars in January and July reached 803800, beating Tesla to win the top spot in global sales of new energy vehicles.

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