Shulou(Shulou.com)11/24 Report--

CTOnews.com, August 25, according to China Business News, BYD will launch a new high-end brand in the fourth quarter of this year, and the price of the new car will exceed 1 million yuan.

According to the report, according to the previous plan, the price range of BYD's high-end brand is between 80,000 and 1.5 million yuan. But the latest news is that BYD has raised the starting price for high-end brands to more than 1 million. In addition, BYD's high-end brand is tentatively scheduled to be launched at the end of this year, with the simultaneous debut of the first hard-line off-road model. The high-end brand is positioned as a million-level new energy brand, and the brand, products, sales and service network, operation and other aspects are new and independent teams.

As for the name of BYD's high-end brand, it is reported that after many rounds of discussion, it is now more inclined to the name "Starry Sky".

In fact, the news that BYD will launch a high-end brand appeared at the end of last year, and the overall content of the message is consistent with the latest news, so the authenticity is still relatively high. It is worth mentioning that Li Yunfei, general manager of BYD Automotive Brand and Public Relations, once posted information about BYD's high-end brands on his social platform, saying that BYD's car business is made up of dynasty, ocean, momentum and high-end brands. Except for the joint venture between BYD and Mercedes-Benz, the other sub-brands are wholly owned by BYD.

CTOnews.com learned that recently, the D9 limited edition model launched by BYD's 90 per cent-owned brand sells for as much as 660000 yuan, and now it seems that the car will soon no longer be BYD's most expensive electric car.

BYD has stopped production and sales of fuel vehicles since March this year. The company sold 162500 vehicles in July, an increase of 183.1% compared with the same period last year. The cumulative sales of new cars in January and July reached 803800, beating Tesla to win the top spot in global sales of new energy vehicles.

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