Shulou(Shulou.com)11/24 Report--

Sina Science and Technology News on the morning of August 24, at the creation Festival 2022 Innovation and Entrepreneurship Conference, Xiaopeng Automobile President and Co-founder Xia Heng said that in the face of both opportunities and challenges on the way to entrepreneurship, Xiaopeng Automobile has three insistence: first, adhere to independent research and development of core technology differentiation, second, adhere to quality first, and third, adhere to customer orientation.

When it comes to how startups and entrepreneurs go from zero to one, Xia Heng says it is to adhere to and build differentiation. Xia Heng recalled that Xiaopeng cars were so focused in 2014 that they chose to do the most important thing, which was to build cars. At the same time, in terms of creating differentiation, Xiaopeng Automobile carries out three-electricity and one-screen integrated innovation, automatic parking is fully self-developed.

Xia Heng said frankly that during the epidemic, Xiaopeng's supply chain and sales channels were challenged, and the company needed to find a balance between epidemic control and production and operation. To this end, Xiaopeng is actively looking for domestic alternative suppliers, using information means to improve the management ability of the supply chain, and strengthen online marketing efforts.

With the launch of new models in the second half of the year and the warming of the economy, Xia Heng said that Xiaopeng's sales and delivery will take off again from the second half of the year to next year.

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