Shulou(Shulou.com)11/24 Report--

August 24, TikTok is testing a new "nearby" function tag designed to display local content to users, which currently covers only some users in Southeast Asia. Some analysts pointed out that this test function may compete with similar functions of platforms such as Google.

According to reports, the new feature currently being tested allows creators to add location tags to their videos. A spokesman for TikTok said that the function of adding location tags is gradually being promoted to creators. Asked if the "nearby" feature only shows videos with location tags, the spokesman said it was too early to tell because of the current limited functionality.

In addition, the "nearby" function is more beneficial to local advertisers, through which they can promote the advertising of their own businesses and services, and increasing local advertising will enable small brands and companies to reach potential users.

TikTok said that like other testing features, this feature is likely to change and that nothing is certain until it is officially launched.

TikTok is known for its superior recommendation algorithm, and the addition of the "nearby" feature will enable it to show more personalized and relevant content to users. It is worth noting that Snapcha's Snap Map and Instagram recently launched searchable maps, which also make it easier for users to find nearby hot spots. Both products provide users with ways to find local content and find nearby places.

The TikTok function matches the company's successful recommendation algorithm. This will open up new possibilities for TikTok to enter the local life track, but it will also affect platforms such as Owl and Google.

Google had previously admitted that TikTok was cutting back on its search products. Executives point out that 40% of young users turn to TikTok or Instagram instead of Google Maps or search when looking for a place to eat. Google could be more affected if TikTok launches its "nearby" feature more widely.

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