Shulou(Shulou.com)11/24 Report--

On the evening of August 22, it was reported that Dada Group officially returned to JD.com. At the same time, major adjustments have taken place in the organizational structure of Dada Group. Among them, Dada Group founder, Chairman of the Board and CEO Jian Jiaqi resigned and was replaced by JD.com Retail CEO Xin Lijun.

In July this year, Luo Jiaqi also spoke on a "White Paper on Real-time Retail Open platform Model" jointly issued by Dada Group. "at present, the penetration rate of real-time retail is accelerating, and the market space is extremely broad," he said. "

The merger of JD.com Group and Dada Group has long been a clue. In February this year, JD.com Group completed the transaction of subscribing for common shares issued by Dada Group. JD.com increased his stake in Dada Group with 546 million US dollars in cash and some strategic resources. After the completion of the transaction, JD.com Group holds about 52% of Dada Group's shares and is the largest shareholder.

On the business side, the strategic cooperation between the two sides in omni-channel O2O business has been further deepened. In 2021, JD.com and Dada Group launched hourly shopping business, integrating all the capabilities of JD.com and Dada Group, including JD.com, Dada Express and Haibo system. JD.com and Dada Group are bound more and more deeply, and the merger is to be expected.

Dada Group is the first share of JD.com 's spin-off listing. According to the data, Dada Group was founded in 2014. In April 2016, Dada and JD.com, a subsidiary of JD.com, reached an agreement on the merger, and JD.com became the largest shareholder of Xindada. On June 5, 2020, the Dada Group was listed on NASDAQ. According to the prospectus, JD.com Group holds 47.4% of the Dada Group, making it the largest shareholder. In March 2021, JD.com increased his stake in Dada Group by US $800m. At that time, the stake had risen to 51 per cent.

At present, Dada Group has two brands: Dada Express and JD.com. According to the results of Dada Group in the first quarter of 2022, Dada Express delivered revenue of 623 million yuan, down 30.3% from the same period last year; JD.com 's revenue from home was 1.4 billion yuan, an increase of 80% over the same period last year. JD.com 's revenue growth was mainly driven by the increase in the number of consumers and the average order size. Judging from the financial results, JD.com Zhijia is gradually becoming the revenue pillar of Dada Group, accounting for 70%.

For JD.com, the merger of Dada means to further strengthen the ability of real-time distribution services in the same city, but also helps to expand the local life business. In an interview with the media in June this year, JD.com Retail CEO Xin Lijun mentioned that JD.com was studying the possibility of entering the delivery field, saying that he had "considered and studied" the launch of on-demand delivery service. As for when to start doing it, "it will depend on our ability and when we can build a team." If JD.com wants to lay out the takeout business in the future, the merger of Dada Group will promote this process.

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