Shulou(Shulou.com)11/24 Report--

According to the semi-annual results report released on the evening of August 22, operating income in the first half of 2022 was 1.265 billion yuan, an increase of 36.62 percent over the same period last year. The net profit belonging to shareholders of listed companies was a loss of 97.78 million yuan.

With regard to performance changes, Haima said that in the first half of 2022, it was affected by negative factors, including rising prices of raw materials for power batteries, higher fuel prices, shortage of chips, multiple outbreaks in China, and so on. Production and sales of the automobile industry did not develop as expected. According to the latest data released by the China Association of Automobile Manufacturers, from January to June 2022, domestic automobile production and sales completed 1211.7 and 12.057 million vehicles respectively, down 3.7 per cent and 6.6 per cent from the same period last year.

In the first half of the year, Haima Automobile has achieved certain results in the construction of its own brand and formed the core competitiveness of the enterprise, which is mainly reflected in the following aspects:

1. The advantage of management system: at present, the core management team of the company is stable, and the company has more flexibility in operation, decision-making and incentive mechanism through the implementation of flat system and efficiency mechanism to improve the efficiency of company decision-making.

2. Technological advantages: after years of independent learning and foreign technology introduction, the company has completed the technology accumulation and has a higher technological starting point. The company adheres to the soul of CASE, gradually building six technology platforms: modular vehicle, efficient hybrid assembly, hydrogen vehicle, high efficiency three electricity, intelligent network connection and self-driving, and ensures that the six technology platforms can be shared, expandable and iterative.

3. Cost control advantage: most of the company's spare parts system comes from the peripheral supply system of Haikou and Zhengzhou, and the cost control ability is relatively strong. the company has established a procurement target price system based on cost analysis to further ensure the ability of cost control.

4. marketing innovation advantages: establish direct branches and experience centers in the origin market and the core market, promote the construction of online and offline business system, and achieve a breakthrough in sales in the core market.

Haima Motors also said that in the face of increasingly fierce competition in the automotive industry, the company firmly implements the category strategy, ploughs the relevant core technologies in the field of new energy vehicles and smart vehicles, and strives to reshape its brand competitive advantage in market segments. In terms of strategy, we should focus on the large items of high-tech cars (high brands, new energy) and transform the "new four modernizations": power electrification, system intelligence, travel sharing, and low-carbon energy; in terms of green innovation, we should build a "green power center" upstream, create a "Ma Bang travel" downstream, and explore a "low-carbon automobile ecology" in Hainan. In terms of marketing innovation, e-commerce direct sales B2C, further activate the marketing system, focus on the core market, promote the marketing innovation model, build a factory direct sales and after-sales maintenance service center, and achieve a breakthrough in core market sales. In terms of mechanism innovation, we should firmly practice the overall guidelines for mechanism innovation of "flat system and efficiency mechanism", always take mechanism innovation as the source, promote management innovation and technological innovation, and promote the gradual improvement of organizational efficiency, personnel efficiency and operational efficiency.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.