Shulou(Shulou.com)11/24 Report--

CTOnews.com August 19 news, today, the State Administration of Radio and Television released "2021 Short Video industry development analysis report." Reports indicate:

First, the industry is booming. After experiencing explosive growth in 2020, the user scale has reached a new high and its influence is increasing day by day.

Second, the algorithm recommends healthy development, mainstream value leads the algorithm, positive energy is more abundant;

Third, the industry management continues to be standardized, the competent departments take the initiative to act, pan-entertainment tendency, vulgar kitsch and other problems have been significantly improved, and the content ecology is healthier.

Fourthly, radio and television singing "stable" progress, radio and television media above provincial level chatter, fast-hand account number in 2020 on the basis of a year-on-year growth of 663.15%, continue to increase 10.82%, innovative cases "top" and "broken circle" performance outstanding, become the field of Short Video "brightest star";

Fifthly, accelerate the settlement of cable TV, Internet TV, IPTV and other large-screen terminals, take practical steps for the development of "future TV," and stride forward towards the construction of a large-scale audio-visual development pattern.

CTOnews.com understands that the Report was jointly launched by the Supervision Center of the State Administration of Radio, Film and Television and the Micro Video Short Film Committee of the China Broadcasting Federation. Based on the data accumulated in the network audio-visual monitoring business, it further carried out objective analysis and comments.

In March this year, Zhang Yiwu, member of the CPPCC National Committee, vice chairman of the Beijing City Committee of the People's Republic of China and professor of Chinese Department of Peking University, said that experts and scholars in various fields should be encouraged to carry out science popularization on the platform of Short Video. Zhang Yiwu found through investigation that it has become normal for the masses to acquire knowledge through Short Video platform, and traditional cultural content is widely welcomed by Short videos and live broadcast audiences.

In his opinion, with the help of Short Video and live broadcast promotion, it is helpful to cultivate the identification and cultural confidence of teenagers and the public to our traditional culture. A group of young cultural communicators, such as "Li Ziqi,""Palace Monarch with Only Voice,""419 Women's Troupe of Shangxi" and so on, have repeatedly "broken the circle" of "national style pastoral," ancient architecture, traditional drama and other contents, opening up a new paradigm for the inheritance and innovation of traditional culture. As of November 2021, the average daily broadcast of Quyi anchor on the chatter platform alone was 3719, with a year-on-year growth of 232%.

He pointed out that in recent years, driven by Short Video and live broadcasts, there has been a round of national wind and intangible cultural fever. CTOnews.com has reported that there are data showing that 1557 national intangible cultural heritage projects, chatter coverage has reached 99.42%.

Zhang Yiwu said,"The use of emerging media such as Short Video and live broadcasts for knowledge popularization and dissemination of traditional culture has become a scale and has great potential. "However, he also believes that Short Video and live broadcast platforms still have problems such as mixed content, lack of overall planning for the dissemination of high-quality knowledge and cultural content, and insufficient talent reserves for the dissemination of knowledge and cultural content.

In April this year, the Office of Network Information Technology issued the Notice on Carrying out the Special Action of "Qinglang·Remediation of Network Live Broadcast and Short Video."

According to the Circular, according to the special action arrangement of "Qinglang" series in 2022, the Central Network Information Office, the State Administration of Taxation and the State Administration of Market Supervision and Administration will carry out a two-month special action of "Qinglang·rectification of network live broadcasting and chaos in the field of Short Video" from now on.

As of July this year, the Office of Network Information Technology released relevant governance results of special actions. 16 key live broadcasting and Short Video platforms, such as chatter, Taobao and WeChat video numbers, handled 563,000 illegal broadcast rooms, cleared 2.351 million illegal Short videos, closed 120,000 illegal user accounts, handled and punished 218,600 illegal anchor and Short videos accounts, and promoted the presentation of information content in the industry of network live broadcasting and Short videos to achieve initial improvement.

"Central Network Information Office and other three departments: carry out special action of" Qinglang·rectification of network live broadcasting and chaos in the field of Short Video ""

"The Internet Information Office has cracked down on chaos in the field of live webcasting and Short Video, and shut down 106 platforms for disseminating obscene pornography, gambling and other information."

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