Shulou(Shulou.com)11/24 Report--

Shazam, Apple's music recognition platform, celebrates its 20th anniversary today. Shazam has recognized more than 70 billion songs in the past 20 years and is now built into your iPhone as a music recognition engine.

Shazam was first launched in the UK as a text message service in August 2002, when users needed to call a designated number for voice recognition and soon received the names of songs and artists in the form of text messages. Shazam App has since been launched on Apple's App Store and was acquired by Apple in 2018.

According to official data, Shazam completed 2 billion installations in May this year and exceeded 70 billion cumulative identifiers this month.

What many iPhone users may not know is that when you ask what music Siri is playing, Siri will call Shazam's ability to recognize songs, which is also the way for people to contact Shazam more every day, but in fact, you can also add the "music recognition" function to your iPhone control center shortcut menu through setting-control center, so that when you are chasing a show or watching video, you can encounter your favorite music. Directly drop down the control center, click the Shazam shortcut button, you can also identify directly.

It is precisely because of its functional characteristics that Shazam has been acting as a witness and recorder of the development and changes of popular culture in the 20 years since its birth. Apple has also created an Apple Music special playlist today, which contains the songs that Shazam has recognized the most in each of the past 20 years. If you want to know what is the public's taste in pop music in the past 20 years? Or if you find good music that you don't know, you can go and listen to it.

In today's algorithm age, Shazam can actually help you get rid of the information cocoon room. I don't know if you open Music App every day and find that the music recommended on the home page is similar to the music you usually hear or the singer has a high degree of overlap. Like the short video App, app developers want to keep you using the software longer, so they keep recommending content that you may "like".

But the music itself is rich in types, the boundary is also very broad, and different music styles may merge with each other to create new sparks, so most people like music types are very diverse and will be moved by works with completely different styles, so when you hear a piece of music that you have never heard and like very much, and use Shazam recognition, Shazam will also create a new recommended playlist tailored to your recognition results in a special App. This feature also feels like Apple's Genius playlist in the iPod era.

After Apple acquired Shazam, Apple, which is rich in music genes, operates a series of Shazam playlists in Apple Music every week to convey current global pop trends through Apple's professional editors.

This is also particularly important for the global promotion of some regional artists. The song with the longest standing at the top of the Shazam global charts in 2021 came from a Nigerian singer, becoming the second song in Shazam history to be recognized more than a million times in a week. But in normal times, it may be difficult for you to take the initiative to listen to the music of a Nigerian artist.

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