Shulou(Shulou.com)11/24 Report--

On the evening of August 10, Kuaishou released video cloud brand StreamLake, officially entered the B-end business field, and launched cloud intelligent video processing SoC chip SL200 and solution for live video-on-demand applications.

In an interview with the media, Wang Zhongyuan, vice president of technology and head of AI technology and master station technology of Yu Bing and Kuaishou, shared Kuaishou's thoughts on To B business.

▲ StreamLake video AI panorama

Kuaishou self-research chip or mass production after the end of the year at this conference, Kuaishou released the progress of self-research chip. According to Yu Bing, Kuaishou, focusing on AI and audio and video services, has developed a cloud intelligent video processing SoC chip SL200 and solution for live video-on-demand applications, which has been successfully filmed and is being tested online.

According to reports, the launch of the chip will help to further enhance the technical strength of the industry, help customers and enterprises to use lower computing costs, and bring higher benefits. At present, the chip is still in the stage of small-scale testing, and it will take some time for mass production.

In the interview, Yu Bing said that Kuaishou's self-research chip is mainly for its own use. "it is also doing some preliminary discussions with industry customers, such as radio and television, cloud games, and security, which are all industries with great demand for video compression chips. Radio and television has the need for 8K upgrade, how to reduce the 8K video bit rate is a very difficult problem. We make this chip for live streaming and short video compression, it can save a lot of computing resources and bandwidth. "

Prior to this, byte beat has also entered the field of self-research chip, and its self-research chip exploration is mainly focused on its own video recommendation business. Unlike Ali, Baidu, Tencent and other companies huddled together to "make the core", byte beat and Kuaishou's chips are more focused on video business. Internet companies develop their own chips, in addition to their own needs and other reasons, the future may bring more long-tail value.

Yu Bing said that the chip scale may be mass produced after the end of the year. "in terms of the scale of the business, we hope to run in small steps and verify it step by step."

The growth rate of the video cloud market is obvious, how does Kuaishou make a difference? In recent years, thanks to the application of video in online education, live e-commerce and video conference office, video cloud application has been developed rapidly. According to a research report on China's video cloud service industry in 2022, the overall market size of China's video cloud service reached 44.8 billion yuan in 2021, with a compound annual growth rate of 29.5% in the next three years.

When it comes to industry competition, Wang Zhongyuan said that there are indeed a lot of cloud manufacturers in the industry, and the competitors are also very good. However, Kuaishou found that the existing video cloud solutions still can not meet their needs, and many customers are using the previous generation of video compression standards, in fact, there are technical obstacles and business model contradictions.

He believes that in many industries, customers' demand for video or live streaming transformation and upgrading is still far from being met, which is precisely the original intention of Kuaishou's decision to launch the StreamLake brand. Kuaishou has seen the tide of video, as well as the possibility of video technology innovation and business model innovation. "We think today is a very important point in time."

It is reported that as an independent business unit, the bottom layer of StreamLake is based on the infrastructure of Kuaishou's entire middle and backstage, originating from technical capabilities, while serving Kuaishou's main platform, live broadcast, e-commerce, commercialization and overseas main businesses.

According to Wang Zhongyuan, StreamLake has two unique features: one is to focus on video AI, and it has been carefully polished around the whole process of video creation, understanding and distribution. Compared with other AI providers in the industry, Kuaishou has large-scale data, especially in video data scenarios for verification; second, compared with other AI manufacturers, in addition to server-side AI technology, there is also mobile AI technology.

Wang Zhongyuan said that Kuaishou adheres to two concepts in TO B business: one is long-term patience. To B requires a very long cycle and requires very strong confidence and patience to do video transformation and upgrading with industry partners; second, it pays great attention to cost, efficiency and profit, so it will not invest in infrastructure on a large scale.

At present, there is still great uncertainty about the shape of the next generation Internet, but no matter what the carrier medium is, the bottom layer can not be separated from audio and video and AI technology. Chen Dingjia, chief technology officer of Kuaishou, said, "We often wonder whether the experience gained by Kuaishou in the past, the polished technology, and the precipitated solutions can be used by more enterprises. In the end, with our large-scale practical experience in content aggregation and distribution, we have precipitated the technical capabilities accumulated over the years into a set of reusable product systems and services."

He believes that video is enabling a wide range of industries, and StreamLake will provide value to customers in four aspects: innovation, experience, scale and cost, and the underlying infrastructure and technical team accumulated in the four stages of fast online, improving quality, carrying scale and cost control will provide strong support.

Yu Bing revealed that the long-term vision of Kuaishou TO B business is to eventually work with partners to turn the video heavy industry into a light industry, achieving a truly ideal situation in terms of its operation, interaction and cost, so as to make the video industry bigger and bigger.

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