Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen MissBook for the clue delivery! CTOnews.com, August 10, according to the China performance Industry Association, on August 10, the "2021-2022 China Network performance (Live) Industry Development Forum" with the theme of "Innovation for good, stable and far away" was held in Beijing, and the double reports of "China Network performance (Live) Industry Development report (2021-2022)" and "Network Live Literature and Art Ecology report" were released at the same time.

According to the report, the market size of China's online performance (live broadcast) industry reached 184.442 billion yuan in 2021, and there were 7661 operating Internet cultural units with the qualification of online performance (live broadcast), of which 1641 were added in 2021.

In terms of anchors and users, the reported data show that as of December 2021, the number of anchors in China's online performance (live broadcast) industry has accumulated nearly 140 million. About 100 million active accounts have started broadcasting in one year, and 8.26 million new accounts have been added in the first half of 2022. As of June 2022, the cumulative number of user accounts with arbitrary payments (reward and live shopping) in live scenes was about 330 million.

In addition, since 2021, the MCN industry as a whole has been in a period of rapid growth, and the report data show that as of June 2022, the number of MCN institutions exceeded 24000 (calculated by the number of business licenses).

CTOnews.com learned that on August 3, the second China New E-Commerce Conference officially opened in Changchun on July 29. In order to guide the integrity construction and standardized management of the webcast industry, the group standard of "Webcast subject Credit Evaluation Index system" was released at the conference. The standard is compiled under the guidance of the Central Internet Information Office, the National Development and Reform Commission, the State Administration of Market Supervision, the China Consumer Association and other relevant departments, and is based on 62 laws and regulations and regulatory documents. Therefore, the standard will promote the healthy development of the webcast industry.

The main content of the standard is divided into six aspects: scope of application, principles of credit evaluation of webcast subjects, requirements of evaluation subjects, index system, evaluation methods and evaluation procedures. In the index system, the standard divides network anchors and studio operators into two types of indicators. In terms of specific evaluation, the standard stipulates that the full credit score is divided into 1000 points, and the credit score is divided into five credit grades.

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