Shulou(Shulou.com)11/24 Report--

CTOnews.com August 10 news, the latest data from QuestMobile show that domestic brands performed well in the first half of 2022, and the total number of new models launched by the TOP5 brand reached 86.71 million activation devices.

Among them, the number of OPPO activated reached 25.72 million, ranking first among domestic mobile phone brands in the first half of 2022. The second to fifth places are vivo (20.02 million), Glory (19.02 million), Xiaomi (14.2 million) and Huawei (7.75 million).

CTOnews.com learned that the report pointed out that the competition in China's smart terminal market has entered a white-hot stage, with a high degree of market concentration, with CR5 reaching 91.5%, forming a stable pattern dominated by Huawei, Apple, OPPO, vivo and Xiaomi.

QuestMobile said that from the price point of view, the middle price machine (2000 yuan-2999 yuan) has replaced the medium-and low-end price machine (1000 yuan-1999 yuan) as the user's first choice, accounting for 27.4%, exceeding 27.1% of the low-and medium-low price. The proportion of the low-end price of less than 1,000 yuan has dropped to 6.6%, while the proportion of the price range of 3000-4999 yuan has risen to 15.7%.

In addition, about 134m smartphones were sold in China in the first half of 2022, down 16.9 per cent from a year earlier, according to CINNO Research. Among them, OPPO held the first place in smartphone sales in the first half of the year; Glory sales jumped to second place, up 118.3% from the same period last year; Apple, vivo and Xiaomi ranked third, fourth and fifth respectively.

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