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This article mainly introduces "how to develop similar code-scanning Mini Program". In daily operation, I believe many people have doubts about how to develop similar code-scanning Mini Program. The editor consulted all kinds of materials and sorted out simple and easy-to-use methods of operation. I hope it will be helpful to answer the doubts about how to develop similar code-scanning Mini Program! Next, please follow the editor to study!

So in such a case, what exactly should merchants do and how to develop such a model similar to Wal-Mart scanning code to buy Mini Program?

1. Break through the traffic bottleneck

Physical stores are mostly built in convenient transportation and densely populated areas, but no matter how good the location is, it is difficult to attract lazy people to come to spend money, and lazy people are more likely to sit at home and buy. Under the impact of the Internet, there are more and more lazy people, so the problem of getting customers in brick-and-mortar stores becomes more and more prominent.

Mini Program has an important entrance-nearby stores, which are standard for brick-and-mortar retailers. It can not only solve the shopping problems of lazy people and deliver goods to their homes, but also attract customers within five kilometers of the neighborhood to shop.

2. No restrictions and free operation

Mini Program is different from Taobao, Meituan and other third-party platforms, the use of online stores on these third-party platforms will be restricted because of their commission and operation problems.

After Mini Program is launched, it belongs entirely to the merchants themselves, and they are free to set prices and adjust the discounts to attract more customers to complete online consumption and shop consumption. At present, Mini Program is constantly releasing more capabilities to serve merchants and users, and the functions of Mini Program will become more and more powerful in the future.

3. The retention rate of users is increased.

Retailers without access to Mini Program can not give more services to customers with high satisfaction, but can only give corresponding services when customers arrive at the store, which is very lacking and insufficient for customers' online services.

Although Mini Program uses the slogan of "use it and go", Mini Program has also opened more marketing plug-ins for merchants in order to improve customer retention.

For example, the connection of Mini Program social discount and Wechat card package function allows users to get coupons after consumption, which can directly deduct cash the next time they spend, allowing customers to give priority to your store among many peers when they have the same needs. With new customers and regular customers, Mini Program has truly achieved an omni-channel solution for brick-and-mortar stores, helping businesses quickly enter the new retail era.

4. Exploration of incremental mode.

Increase the unit price of customers and the number of orders delivered online to home through Mini Program and official accounts, combined with promotional operation models such as personalized coupons and shopping carts.

Data show that during the two-month test period in some Wal-Mart stores, the penetration rate of "sweeping horse shopping" reached 30 percent, that is, nearly 30 percent of customers who arrived at the stores chose to use "sweeping horse shopping" to pay. About 95% of users said they were willing to continue to use this new self-help checkout method.

In addition, during the 8.8th Shopping Festival this year, Wal-Mart applied "horse shopping" Mini Program to online and offline promotions, distributing more than 12 million electronic coupons nationwide and doubling the number of users in the first week of the festival.

Now, scan the code shopping in everyone's side. At present, Wal-Mart, BBK, Carrefour, Yonghui, Bubong Lotus, 7Eleven, Watsons and other retail brands have been connected to the "sweep code purchase" one after another. What is the effect of connecting to "scan code shopping"? According to the data of online merchants, the customer checkout time has been reduced from 2 minutes to 1 minute; retailers save an average of two to three cashiers' workload, and the average number of scanned orders accounts for 20% of the daily orders in the store.

At this point, the study of "how to develop similar code-scanning Mini Program" is over. I hope to be able to solve everyone's doubts. The collocation of theory and practice can better help you learn, go and try it! If you want to continue to learn more related knowledge, please continue to follow the website, the editor will continue to work hard to bring you more practical articles!

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