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This article mainly introduces the relevant knowledge of "how to promote drainage by WeChat Mini Programs". The editor shows you the operation process through an actual case, and the operation method is simple, fast and practical. I hope this article "how to promote drainage by WeChat Mini Programs" can help you solve the problem.

1. Use grid objects (content e-commerce) to generate content to attract users

The unique charm of Gewu is that it not only makes the Mini Program platform have personalized characteristics, but also can attract new users, improving brand awareness and user viscosity in the process. Take the common supermarket as an example: merchants publish some recipes and seasonal health and health-related information, which can improve the retention rate of these accurate users on the one hand and attract attention to Mini Program on the other. And provide one-click plus car purchasing ability at the bottom of the article. Increase the conversion rate.

2. Article push reminder recall

Compared with the official account, Mini Program is relatively inadequate in waking up users, but Mini Program and the official account are interconnected. Open Mini Program to remind users to follow the official account. Following the official account can remind you to open Mini Program. So through the official account menu and articles directly inserted into Mini Program can also recall users and improve the user retention rate.

3. A variety of marketing methods to encourage secondary consumption and social fission

Mini Program has many ways to attract users, such as group buying, seconds killing, coupons, bargaining and so on, and encourages users to get coupons through social sharing. Take sharing red packets as an example: after buying goods, users can share coupons to WeChat groups, users get coupons to lay the groundwork for secondary consumption, and friends get coupons to achieve social fission.

4. combine offline and online to do a good job of user precipitation.

Mini Program can connect online and offline smoothly, stores provide real and impressive services, precipitate users online through Mini Program, carry out more perfect member management, and maintain and accurate marketing to users through big data. Official account unique characteristics of operating fans combined with Mini Program can also achieve Mini Program powder absorption official account precipitation and finally Mini Program into a fission marketing closed loop, through Mini Program + official account form to improve user viscosity.

5. Give users a reason to believe

The first thing to build user trust is to give the user a reason to trust you. Take the sharer (secondary distribution) as an example: users can share the goods in Mini Program with their friends, and those who share them can get a certain percentage of commission after purchase. Fission through moments or community fission to get customers, through the formation of fission between acquaintances or semi-acquaintances, low cost.

6. Tell users the reasons for holding the event.

Give users a reasonable reason to explain our original intention of holding the event, why do we want to do this marketing promotion? It's not because my products are hoarded too much to sell, and I don't want to sell them to you, but if you happen to have this demand, we happen to hold this event. For example, when Mother's Day is coming, you happen to want to buy a gift for your mother, and we also want to give back to our users, so we made such an activity, which is a rare opportunity for us to meet your needs on the one hand and give you a discount on the other.

7. Tell the user the reasons for the price composition

When the price of our product is high, tell the user where we are expensive. Our after-sales service is good and our products are of excellent quality. When we vigorously promote sales, we tell users why our prices are so low and where they are cheap.

8. Make full use of the more than 60 Mini Program entrances liberalized by Wechat and promote it through multiple channels.

Mini Program has opened more than 60 portals, and there will be more in the future. Users can be directed to Mini Program in a variety of ways, and finally transformed. For example, offline, Mini Program can be promoted by placing posters, business cards and brochures in the store, or users can be guided by the service staff in the store, and there can be a discount for paying through Mini Program. Precipitate offline users to online. Through the nearby Mini Program, the use of LBS location function can improve the exposure of Mini Program to drain users from the vicinity of 5 kilometers to the store. Mini Program + official account way can also do verticality promotion, picture and text plus Mini Program picture can achieve a shorter way of conversion, Mini Program plus official account menu bar can make Mini Program faster to reach users. Wait a minute.

9. Planning activities to improve user activity and brand trust

After obtaining users through various ways of drainage, if there is no maintenance of activity, the loss of users will be accelerated. Through the planning of various activities, we can improve user activity and improve users' trust in the brand. Combined with consumer psychology, design activities from the user's point of view. Cooperation with different industries sometimes has very good results, looking for common ground to cooperate with each other may also get twice the result with half the effort. Different forms of activities can make users feel fresh to businesses and improve user activity. Imperceptibly, it can also improve users' trust in the brand.

10. Do a good job of user maintenance to realize the social fission of old customers with new ones.

This is the end of the introduction of "how to promote drainage by WeChat Mini Programs". Thank you for your reading. If you want to know more about the industry, you can follow the industry information channel. The editor will update different knowledge points for you every day.

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