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How to make customers trust your Mini Program more?

2025-02-04 Update From: SLTechnology News&Howtos shulou NAV: SLTechnology News&Howtos > Development >

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This article mainly explains "how to make customers trust your Mini Program more". The content in the article is simple, clear and easy to learn and understand. Please follow the editor's train of thought. Let's study and learn "how to make customers trust your Mini Program more"!

1. Tourists become fans

In order to avoid user harassment, Mini Program's user notification and wake-up functions are suppressed. However, it is a great benefit for users, most of whom are poisoned and destroyed by the notification of App users. Although Mini Program has a good user experience, a difficult problem troubling Mini Program developers is the low retention rate. Too low retention will greatly affect the sustainable development of Mini Program.

How to improve the user retention rate, it is necessary to improve Mini Program user awakening ability. How to improve the awakening ability of users?

Official account and Mini Program are a kind of complementary relationship similar to husband and wife and cooperative partners. The official account has a strong content output ability, while Mini Program is strong in technology, experience and entrance. The seamless combination of Mini Program and official account, you can use the official account for publicity, the article can be directly inserted into Mini Program, users can directly jump to Mini Program, and then use the services provided by Mini Program, and can easily achieve payment consumption.

The combination of official account and Mini Program also means that sleeping users are awakened by your sincere summons, and developers have more opportunities to turn users from "tourists" into fans. Compared to the rude wake-up function of App, the official account is more like an elegant gentleman, with elegant manners, respect for users, and awakening users in a tasteful and humane way. At the same time, you can count the number of visits to Mini Program.

two。 User habit

The entrance to the top drop-down Wechat Mini Program is the first time it has entered the game, and the education problems of hundreds of millions of people have been effectively solved. With its wide variety and wide population adaptability, Mini Program has become the best promotion ambassador for Mini Program, and users' acceptance and dependence on Mini Program continues to rise.

With the formation of user habits, the frequency and average duration of Mini Program use increase. However, the key to these habits is not based on your Mini Program habits, how to solve users to develop the habit of using your Mini Program, this is a huge challenge.

1) user attribution

Opening Mini Program in Wechat is the first step, so it is very fastidious. You need to let users off guard, surprise users, and make users like your Mini Program. For example, you can create an atmosphere for Mini Program platform with great people, stars and online celebrities, or take out your own Mini Program style, attitude, topic, product, service and so on. In short, when the user comes in for the first time, the most important thing is to be able to quickly close the distance with the user.

2) stimulate users

To stimulate users' desire to share, it is also very important to share with each other in moments, so that Mini Program can spread quickly. Mini Program can achieve mini plug-ins, activities, discounts, solo shows, hot and so on, can promote Mini Program sharing and click, relying on the Wechat ecosystem and Mini Program's social fission attribute to power Mini Program.

Whether from the perspective of users' habits, convenience or the spread of Mini Program, the vast majority of users need to be constantly "fed". For example, browsing Weibo and moments is a habit that stimulates users. Users often want to know what they see when they open it again.

3. Data analysis

Big data of Mini Program needs to be analyzed, and user portraits will also help enhance user access, enhance user experience, and enable the right products, services, and information to be given to the right people at the right time to form a preliminary "wisdom" system. For example, knowledge charges must have the completion of course products such as content statistical analysis, reading, listening to audio, watching video and so on. Or, for example, the number of page visits and length of stay of a single product, "use and go" is just to torture the phone less, not the dogmatism of Mini Program.

How to interpret the value of Mini Program data and whether it can interpret valuable information depends on whether it can be analyzed and processed from different dimensions. We are required to provide data processing from different perspectives such as people, behavior, transformation, transactions, activities, and so on. The capture of behavior data, the connection of multi-channel behavior, a more true and complete analysis of users' dynamic characteristics, and a comprehensive grasp of user status, intention and interest are the required courses for the fine operation of Mini Program.

4. Ecological strategy

After taking advantage of the hot start of social relations to quickly get a large number of users, the return rate has become the biggest weakness of Mini Program. The life cycle of a single Mini Program is limited, and it is difficult for users to survive after their freshness is diminished. We found that in order to solve this problem, Wechat is constantly putting the entrance of Mini Program to the premise and adding new entrances. Wechat has now opened 64 scenes of Mini Program. As mentioned above, Wechat solves the problems of the public.

How to solve the return visit rate of Mini Program?

To create their own Mini Program ecological matrix, so that the flow between Mini Program guide each other, is conducive to the recall of departing users. "Ecological" is the strategic direction of Mini Program operation department.

How to build your own Mini Program ecology?

In addition to the core Mini Program, you can create a variety of Mini Program based on different scenarios. Around the main Mini Program, develop Mini Program matrix to form a complementary ecosystem. Successively let their own Mini Program ecology take shape, their own ecosystem continues to be hot also led to the rapid development of the main Mini Program, and then rely on the Wechat ecosystem and Mini Program in the ecosystem for fission. Let the main Mini Program gradually expand the influence of the brand, providing users with discounts and bringing more convenience at the same time.

5. With the help of the east wind

When it comes to Mini Program, capital has become an unavoidable topic. Mini Program has become a tuyere in the eyes of investors, a phenomenon of panic investment, and Mini Program has become a tuyere in the eyes of investors. The correct use of this wave of Mini Program craze will greatly reduce the cost of advertising investment, rely on the capital, a lot of media publicity, and then reduce the cost of educating users. When users have formed the habit of using Mini Program in Wechat for information query, shopping, entertainment and so on, you can improve the development speed of your Mini Program from the tuyere.

Most of the customers who design Mini Program attentively not only pay attention to respect for users, data, ecology and other fine operation, but also pay more attention to the improvement of product quality and service, which also promotes a substantial increase in the retention rate and payment rate of users. Among them, there are certain rules for users to visit Mini Program. For example, games, e-commerce and other Mini Program which rely on social relationship chain, the vast majority of users come from sharing. Mini Program for tools and offline services, code scanning has become its first entrance. Mini Program, a life service, relies on return visits from quick entrances. Mini Program with content, information and knowledge relies mostly on official accounts as its entrance.

Thank you for your reading. The above is the content of "how to make customers trust your Mini Program more". After the study of this article, I believe you have a deeper understanding of how to make customers trust your Mini Program more. The specific use of the situation also needs to be verified in practice. Here is, the editor will push for you more related knowledge points of the article, welcome to follow!

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