Shulou(Shulou.com)06/01 Report--

Question and answer marketing is a hot marketing mode at present, and it is indeed the first step to open the enterprise brand, so what is question and answer marketing? A brief explanation of question-and-answer marketing is to trigger user discussion by asking questions, focusing on the enterprise's communication and interaction with users to promote the brand and expand the influence of the enterprise. With the continuous successful application of this question-and-answer model, it has helped many small enterprises to promote their brands and strengthen their influence, thus triggering more and more platforms to devote themselves to question-and-answer marketing. So what are the release channels of Q & A marketing?

With the rise of more and more websites, there are more and more companies engaged in online promotion. According to detailed research, marketers generally choose the following channels.

One is the search engine, which is divided into SEO optimization and online bidding. The former is based on the analysis of users' search habits, while the latter is paid by enterprises to compete for keyword rankings. The second is to release high-quality soft text content on self-media platforms such as Sohu. As for the establishment of Wechat moments is for the interaction between enterprises and users. Judging from the data in recent years, the utilization rate of these platforms is indeed relatively high, but there is also a gradual decline, because with the increase of market saturation and class solidification, it is difficult for many emerging small enterprises to break through. Let's take a look at the characteristics of various channels.

For example, Wechat posts on moments, through question-and-answer marketing can attract the attention of users, but after all, it is a minority group, and Wechat has a big drawback, that is, it is very closed, to a certain extent, it is difficult to find target customers on a large scale.

In addition, on the self-media platform, many marketers will choose to look for breakthroughs in the self-media platform. However, the self-media platform is uneven, the implementation of question-and-answer marketing model in the self-media platform with large flow of people is expensive, and it will also lead to publicity failure due to the lack of expertise of its non-personnel, thus unable to achieve the purpose of promoting the brand; while the small self-media platform is not only small flow of people, but also difficult to meet the needs of enterprises in content and platform.

Compared with some search engines, many marketers will use search engines to improve the ranking of enterprises in search engines, so as to expand the popularity of enterprises, but the ranking of search engines is ranked according to the level of price. to a certain extent, it not only increases the loss of funds for enterprises, but also is likely to make many small enterprises sigh.

From this point of view, the marketing platform with rich resources, broad contacts and reasonable charges will be the coveted resources of marketers. After searching for a long time, I finally found a platform-- the marketing circle. It is reported that it has a close cooperative relationship with tens of thousands of online media companies, which shows that it has a broad network and a vast platform, a problem. It can affect tens of thousands of media websites, thus attracting the attention of countless people, thus constantly expanding the influence of the problem and expanding the brand influence of the company. Improve the popularity of the company's products.

The marketing circle not only has a broad network, but also has its own marketing strategy. Question and answer marketing is successful, not only to have a broad network of platforms, but also to have superb content to lay a solid foundation for it. The marketing circle has a massive information base and the ability to use big data analysis, can do a good job of market analysis and customer positioning in a rapid and timely manner, on this basis, and then according to the characteristics of the enterprise, thus put forward the problems that can arouse the attention of users.

In addition, the marketing circle has strong execution ability and follow-up services. After the planning and distribution of a project has been completed, that is, execution, the focus of a good promotion operation is also on implementation, and the marketing circle will submit according to demand, complete audit, submit online, data tracking and analysis, etc. A series of follow-up marketing circles will be planned and completed with practical action.

The marketing circle with many contacts, broad platforms and strong executive ability is a platform, which has no threshold and allows people of all classes to join in and help them build a variety of platforms. as a result, it proudly stands in the forest of the industry.

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