Shulou(Shulou.com)06/01 Report--

2019 is coming to an end, in the vigorous journey of entrepreneurship, some people earn both fame and wealth, and some people are subject to criticism. As soon as you start a business, it is as deep as the sea. On the startup track, many companies finish from 0 to 1, but die on the road from 1 to 100. The emergence of Mini Program makes mobile Internet entrepreneurship move towards a low threshold. As Shi Wenlu, founder of Mini Program authority Aladdin, said at the 2019 Global Mini Program Ecology Conference, "at least 23 Mini Program have a DAU of more than 10 million in 2019, and at least 100 Mini Program will have a daily DAU of more than 10 million in 2020." Mini Program has entered the national and full-scene Internet era for the first time, which will be the best time for entrepreneurs to overtake at the corner.

To achieve from 1 to 100, each company needs different resources, but the routines are similar. For entrepreneurs of small and medium-sized enterprises, professional enterprise service is a necessary help, relying on agile, open and intelligent digital platform to help enterprises carry out digital transformation, so as to improve enterprise application efficiency, customer experience and market competitiveness. it is a wise choice to stand in an invincible position in the entrepreneurial tide. Looking at the many actions made by Aliyun, the representative of the enterprise service platform, this year, we can get a glimpse of how enterprises use big factories and Mini Program to achieve entrepreneurial breakthrough.

Aliyun lays out enterprise services to make it easier for small and medium-sized enterprises to start a business.

At the Aliyun Beijing Summit in March 2019, Aliyun advocated that it would not be an SaaS, adhering to the "integrated" ecological strategy, and released the SaaS accelerator, as a concrete embodiment of Aliyun's SaaS ecological strategy, focusing on opening up the SaaS market for partners and accelerating SaaS business development and product construction.

On August 8, Aliyun officially launched the enterprise Tencent App Center, which provides one-stop service for small and medium-sized enterprises. from the overall point of view of the platform, it integrates high-quality products, multi-end services and enterprise rights and interests, and gathers one party & three high-quality application products. It includes eight categories, such as site construction, intellectual property rights, Mini Program and cloud security, and provides free trial areas and popular style zones to solve the initial entrepreneurial problems of start-up customers. The platform can be said to be one of Aliyun's entrepreneurial layouts for small and medium-sized enterprises.

On November 27th, Aliyun and 36 Krypton released the "acceleration platform for small and medium-sized Enterprises" at the wise Conference, which empowers enterprises from the five dimensions of cognition, resources, media, cloud services and community by integrating and exporting high-quality resources of both sides. reduce business operation and innovation costs. Let small and medium-sized enterprises really focus on the core business, let reliable corporate services benefit more areas, and use the platform to work together to serve more small and medium-sized enterprises, so as to accelerate the growth of start-up enterprises.

On December 19th, Aliyun announced that it would upgrade its one-stop service platform for small and medium-sized enterprises: Aliyun enterprise Tencent App Center. The platform provides more than 100 enterprise services online, including industrial and commercial registration, trademark registration application, Mini Program, genuine pictures, software copyright registration, OA office, domain name registration, industrial and commercial finance and taxation, etc. The platform is committed to enabling small and medium-sized enterprises to focus on business innovation, helping entrepreneurs to lower the threshold for entrepreneurship, so that there is no difficult business in the world.

Mini Program + platform empowerment, becoming a breakthrough in the digital transformation of enterprises.

In the past, entrepreneurs stagnated on several difficult problems of "lack of marketing channels, difficult sales of products, small coverage of people, and poor user experience", but ended up with nothing in the end. Now, entrepreneurs through the enterprise Tencent App Center can achieve efficient, high-quality digital office, in the rapidly changing era of digital economy all the way forward.

Take Aliyun Mini Program, one of the important products of enterprise Tencent App Center, as an example. Relying on the underlying capabilities and channel resources provided by Aliyun, and the custom solutions provided by third-party service providers / partners, Aliyun Mini Program provides users with fully hosted Mini Program development services of "development + management + operation". At present, it has the capabilities of multi-end integration and fast delivery. Among them, American fast food chain "Lex", as a typical customer of Aliyun Mini Program in the retail catering industry, has also begun the road of digital transformation under the surprise of the new retail wave, integrating traditional catering and digital economy. Through the self-built ordering platform of Aliyun Mini Program, the platform cut-out rate of 15% is saved, and the efficient mode of online ordering + offline dining achieves customer revenue. Although rooted in the sinking market of the fourth or fifth line, it has grown to the scale of 2 direct stores + 3 franchised stores in only one year. Aliyun Mini Program's online and offline scene fusion capability largely reconstructs the relationship between consumption and service, helping merchants build a complete closed loop from traffic acquisition, user precipitation to revenue realization.

Relying on the ecological empowerment of Ali, as well as the service guarantee of Aliyun enterprise Tencent App Center, many businesses borrowed the wind platform and successfully counterattacked. At present, the enterprise user scale of Aliyun enterprise application service has reached millions. As a new key section of Aliyun, enterprise Tencent App Center focuses on the market of small and medium-sized entrepreneurs, helping entrepreneurs win 2020 with Ariyun's ecological capacity.

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