Shulou(Shulou.com)06/02 Report--

This article introduces the relevant knowledge of "what do you need to pay attention to in URL optimization?" in the operation of actual cases, many people will encounter such a dilemma, so let the editor lead you to learn how to deal with these situations. I hope you can read it carefully and be able to achieve something!

1 the URL should be short, the shorter the better

Both users and search engines like short URL, which is simple and easy to remember for users. The level of URL should not be too much, generally CET-4 is good. Although the search engine can grab your content after CET-4, the weight of its page is quite low. For users, a short URL sends them concise, spam-free messages and makes it easier to click.

2the URL contains keywords.

The keywords in URL help tell the crawler what the page is about. Url contains keywords in url, which can increase the relevance of the page and contribute a little bit to the ranking. Without much analysis for ourselves, it is better to use keywords in domain names today. If keywords are not included in domain names, then we can include keywords in hierarchical naming for ourselves. Although the utility is small, it still has some utility. However, there should be no suspicion of keyword accumulation. Both users and search engines like short URL, which is simple and easy to remember for users. The level of URL should not be too much, generally CET-4 is good. Although the search engine can grab your content after CET-4, the weight of its page is quite low.

3. Use "-" to separate keywords and relative paths

Some of our websites use an underscore "_" to separate words in URL, but for search engines, "_" is a hyphen, not a separator. Therefore, we should try to use the middle line "-" to divide the words. Try to avoid this kind of occurrence in use, and do well at every point. Absolute and relative paths, the absolute path simply reflects the real path, while the relative path reflects the relationship between paths. Because the relative path performs well in the search engine, the high-degree network suggests using the relative path as far as possible.

4The static URL is necessary.

Dynamic and static paths, search engine technology has been relatively mature, but the author believes that the search engine is relatively friendly to static paths, it is recommended to use static paths, when necessary can be rewrite paths, that is, pseudo-static. Dynamic paths can still be used in special cases (because some spaces do not support pseudo-static). Although today's search engines can crawl dynamic URL, static URL with keywords and moderate length is more appropriate. When the conditions are suitable, such as publishing a new website or a new page, we should try to rewrite the dynamic URL with many parameters according to the above URL optimization rules. Of course, the rewriting of URL is a relatively complex process, and errors should be avoided as far as possible in the implementation process, so as not to cause more adverse conditions.

5. Domain name URL should be lowercase as much as possible

We want to unify the ones without www and those without www, if we can open them without www, but we have to do 301 to jump to those with www. In this way, the domain name is more unified and user-friendly. We sometimes appear case in URL, which makes users feel unattractive, and we need to unify case. The letters should be lowercase, which many people may ask whether the search engine distinguishes the volume of writing. Although it remains to be seen that the search engine area does not distinguish between volume and writing, users are comfortable to browse, and they are error-prone when they need to enter url manually.

6Jing URL makes 301 jump.

If the URLs changes, use the 301redirect method to point the old URL to the new URL, and if you have to change your URLs, use 301redirect from each old URLs to the matching new URL to minimize the impact. Don't use 301s to redirect all old URLs to the new home page; this is neither search engine crawler-friendly nor user-friendly. Impact on SEO: the use of 301redirects tells the crawler that the old URLs has been permanently replaced by the new URL. The impact of this is that all off-site links will complete the transition between the old and new URLs in this way, giving it a better chance to replace the old URL and make it cleaner in search engine results. Impact on usability: 301 redirects will also help your website visitors directly to the new URL.

This is the end of "what do you need to pay attention to in URL optimization"? thank you for reading. If you want to know more about the industry, you can follow the website, the editor will output more high-quality practical articles for you!

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