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This article mainly introduces the enterprise website SEO optimization how to do well, has a certain reference value, interested friends can refer to, I hope you can learn a lot after reading this article, the following let the editor with you to understand.

The survey found that 99.9% of local enterprise websites (whether small companies, new companies or large companies) stay on the very basic SEO optimization, the daily work is to do original, exchange friends, send soft text, analyze log data, and so on. It is undeniable that some excellent SEO workers can optimize keywords to the first page or even the top three through their own excellent SEO technology, but in the end, it is sad to find that the index of one or two hundred words can not bring 10 IP one day after being swept by the bidding, what is more cruel is that half of the search traffic may be contributed by your peers. This is why some webmasters laugh at themselves and say that SEO is a joke for corporate websites.

Yes, if you use the traditional SEO thinking to do the optimization and promotion of corporate websites, in the end, it may really be a joke.

What is the goal of SEO optimization of enterprise website?

First of all, we have to understand, what is the ultimate goal of SEO optimization of corporate websites?

Naturally, it brings traffic to the enterprise and makes a profit.

But what are the goals of many corporate SEO workers? Their goal is to do the hot keywords in the industry, to show their value, on the other hand, because they think that's what SEO does.

Sometimes the boss asked me to do the same, and even asked seoer to leave if he couldn't do it for three months.

Their goal is to "optimize this keyword", but they haven't thought carefully about how difficult the process is, how much time, effort, manpower, and how much effect it will bring to the enterprise after the final optimization.

In other words, to optimize the keywords and maintain this ranking, is all the cost worth to the current enterprise? They didn't think about it.

To consider this, we must be clear about the current situation of local corporate websites in terms of network promotion, especially SEO optimization.

What is the current situation of SEO optimization of enterprise websites?

I believe that local enterprise websites in most places have basically formed a competitive trend (especially in economically developed first-tier cities and provincial capitals). Take Chengdu decoration company as an example, there are hundreds of decoration companies, and hundreds of decoration enterprise websites. while the traditional industry giants are rich in funds and resources, a company has dozens of websites to deploy different keywords to support each other. Some people block the momentum of killing Buddhists, which is common in local enterprises. Industry celebrities concentrate superior forces to control bidding and traffic entrances such as SEO. Unless the new company is a rich second generation, it is very difficult to compete with its predecessors in bidding, and the competition in SEO is even fiercer. As said at the beginning, the worst thing is that even if you finally squeeze into the top three, on the keywords swept by the bidding, it seems that Baidu Index is one or two hundred, but in fact there are less than 10 IP a day. Seven of them may have been clicked by your peers, and they want to come over to see which grandson ranking has come up again.

Seeing here, many friends will naturally think, where is the way out for the corporate website SEO? Before we talk about this issue, let's talk about a historical issue.

If the Workers' and Peasants' Red Army had not followed the strategy of "rural areas encircling cities" and had gone to the Kuomintang army with backward equipment and very few troops to fight for urban ownership, history might have been rewritten. It was precisely because the great leader Mao Zedong was aware of the limitations of his own strength that he put forward the strategic idea of encircling the cities in the countryside, moved to the countryside where the hostile strength was relatively weak, and was able to recuperate and finally start a prairie fire with a spark. It defeated the Kuomintang army whose military strength and equipment are far better than ours, and established today's new China.

And now many companies, lack of strength, but want to compete with industry giants for "urban ownership", why not give up these competitive hot keywords and take the long tail route.

After talking for a long time, we finally got to the point. Yes, research shows that 99% of local corporate websites have never deployed long-tail keywords on a large scale. They are all blushing and fighting for more than a dozen key words. This is an opportunity for many companies.

Alternative enterprise website optimization scheme: SEO three-year strategy to enable enterprises to survive and become industry giants

Long tail keywords: small competition, small index, large quantity, high conversion rate, absolutely "spark". Through the continuous deployment of long-tail words on the website, although the effect is not good in a short time, but with the ranking of more and more long-tail words, the effect will slowly show, and the company's brand influence will become greater and greater. At this point, corporate websites should learn from personal websites, and the home pages of many personal websites do not deploy any main keywords, that is, they rely on a large number of long tails to bring traffic to form a brand.

However, the problem is that many SEO personnel find that there are not many long-tail keywords in their industry, which may indeed be the reason why the industry is too small. On the other hand, they do not know how to fully mine long-tailed keywords, they only know how to use a few common long-tailed keyword mining tools to mine, here I would like to share with you three alternative ideas.

1, in-depth understanding of the industry, use common sense to tap the needs of users: I will not say what I can dig up with tools. For example, the long-tail words that Chengdu Decoration can dig out with tools are no better than which Chengdu decoration company is good, ranking in the top ten, Chengdu decoration price and so on, there are not many indeed. However, after we have an in-depth understanding of the industry, we will find that some user needs are potential and cannot be mined by tools. For example, when you search for the word "new house decoration process and matters needing attention", when you search for the word "place + decoration", you can't dig it out, such as "new house acceptance precautions", which has nothing to do with decoration at all, but the users who search for this word are definitely our potential customers. If you don't explain, think for yourself. This requires us to have a sufficient understanding of the industry.

2, jump out of the place restriction: the "new house decoration process and matters needing attention" just exemplified can not be excavated on the word "place + decoration", but if you jump out of the place to search for decoration only, it may be found. So we can jump out of the local restrictions, although the net is a little big, but it is definitely effective.

3, good at mastering upstream and downstream traffic: top priority, Taobao blocked Meili said this kind of Taobao guide site, that is, beauty said it had a huge upstream flow, what does upstream and downstream flow mean? How do you understand it? Let's take decoration as an example. Its upstream flow is the gathering place of potential customer traffic with decoration demand, such as developers, such as those who sell second-hand houses. After all, these two places are a little far away and a little nearer. The decorator may not choose the decoration company, that is to say, search the Internet for the decoration effect of his favorite style before the house is closed. Also want to know what brand of floor tiles to use, what brand of wooden doors to use, the brand of lamps and lanterns, the brand of latex paint, all kinds of furniture, soft accessories, household furnishings, and so on. Among them, floor tile, floor, decoration effect picture can be said to be the upstream flow of decoration, while soft accessories are decoration after decoration, that is, downstream flow, but both upstream and downstream, they may be concerned before the customer is decorated, and when they search for these words, if they search your corporate website, and the content you provide is good. So will it be possible for him to have an impression on your decoration company and consider your company in the first place when choosing to decorate?

However, the long-tail deployment strategy can never be completed overnight. first of all, the company must have confidence in its long-term development and give enough time to the SEO department. it is a pity that many enterprises are not willing to give time to the SEO department to do these things, including some industry giants, would rather spend a lot of money on competitive advertising Go to the media platform to send 100 yuan, such as "Chengdu decoration company which is good" such a short effect of the soft article, but also do not want to do their own platform, because many enterprises pursue is short and fast, immediately see the effect of money. Then after fattening the third-party platform, it is found that the effect is getting worse and worse, the appetite of the platform is getting bigger and bigger, and the business is more and more difficult to do. In this regard, we should learn from the famous furniture website "Merlot". Merlot has done quite well in the long tail strategy. At that time, in order not to be restricted by the third-party platform, Merlot withdrew from Tmall to create its own platform. and continue to capture the city and land in the upstream and downstream flow of the industry, now the weight of Baidu is 8, and there are more than 70, 000 long tail keywords, which are basically related to home. Taobao was also a lot of foresight, directly block Baidu, do not rely on his traffic sources, concentrate on doing their own platform, there will be today's Taobao.

Since your company wants to be big and strong? Why not consider making your website bigger and stronger?

A general may value winning or losing a battle, but a strategist should look at the overall situation and not care about the gains and losses of one city and one place, because what they want is the victory of the whole war. When we are doing SEO for the website, if your daily work is only at the technical level, then you are only a general, so why do some people always complain about the low salary of the SEO position, because you are just a technician, but if you achieve the level of a strategist, know how to use the overall strategy, thinking and thinking about what SEO should do is most effective, your boss will think that you are really a talent. Because as the saying goes, technology always works for the mind.

Thank you for reading this article carefully. I hope the article "how to optimize the Enterprise website SEO" shared by the editor will be helpful to everyone. At the same time, I also hope that you will support us and pay attention to the industry information channel. More related knowledge is waiting for you to learn!

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