Shulou(Shulou.com)06/01 Report--

How to solve the problem of website ranking fluctuation in website development, in view of this problem, this article introduces the corresponding analysis and solution in detail, hoping to help more partners who want to solve this problem to find a more simple and feasible method.

For each webmaster who does SEO optimization, it is a matter of great patience and effort. It is undoubtedly our happiest moment when the main keyword of our website is on the home page of the search engine, because it represents an affirmation of our optimization work by the search engine. However, happiness and sadness also come to mind, because it is not easy to secure a job. Today, the editor will mainly share with you some of the methods that the website summarizes when it encounters ranking fluctuations.

(1) the information of website optimization is unstable.

For many old stations, because the previous site inspection is not accurate enough, the ranking of keywords has seriously slipped, or because they want better development, they have to change some information of the website, such as title title, site description and so on. Because for these will undoubtedly let the search engine re-understanding of our site, and assessment, so lead to our site ranking instability or direct decline, which is very normal.

Solution: as we all know, search engines favor the old site quite well, so when facing the modification of our website, we just put our site in a re-examination area. at this time, we only need to ensure the quality of good website content and send some high-quality links, usually in 15 days to 2 months to restore.

(2) attention should be paid to the revision of the website.

What the author mainly said here is that when we revise its website, it will often cause our site ranking instability or direct decline, or even be K. So in our revision, we must do a good job in the preliminary measures, so as not to affect our site, of course, as long as the revision is generally affected, what we need to do is to reduce the impact of the revision to the lowest point.

Take measures to work: usually before we make a revision of the website, we'd better test the revision locally and overwrite it directly on the server's source file after the revision test is successful. But what we must pay attention to is that we must not change the path of the website during the revision, otherwise it will cause a large number of pages included by the search engine to be lost. For example, my site was revised in February because the URL address of a column was modified, which directly caused the column not to be included, and the original included page was also directly deleted by the search engine. So everyone must pay attention.

(3) the outer chain must be well and stable.

As the saying goes, "outside the chain is the king". From this SEO maxim, we fully experienced the importance of the outside chain, especially when we reached a more satisfactory state in the website ranking, many webmasters took it lightly, waigua.ttplay8.cn, not to do the chain work as in the past, and found that their website rankings were getting worse and worse after a period of time. After using some webmaster tools to query, I found that the chain outside my site has been lost a lot.

Solution: in fact, whether it is the site on the front page or the new station that has just been online, the importance of the outer chain in each webmaster is also clear. But often many webmasters lose their way outside the chain, a large number of to do some garbage outside the chain, although the amount is relatively more, but it is easy to worry about gains and losses, especially in the case of some webmasters lazy, the situation is the most obvious. So the author calls on everyone to do more high-quality stable outer chain as far as possible, far away from the garbage outer chain.

(4) the security of the website should be done well.

With the continuous upgrading of the search engine, we can find many sites that have been hacked, which can be directly checked by the search engine, and when users search for keywords on the site through the search engine, there is a prompt that "the site has been hacked and there may be a Trojan horse". For such sites, search engines usually do not immediately reduce their rights and other measures. But a long time will directly lead to the reduction of power, by K, after all, the search engine is to provide users with a secure network information search platform, with Trojans site is definitely not allowed by the search engine.

Solution: first of all, we need to learn more about the security measures of some websites, the author does not say much here, because a lot of information can be searched directly on the Internet. When our site has been invaded by hackers and hung on a Trojan, we need to log in immediately after sending it, and capable webmasters can check and kill manually. If friends who don't know much about this piece can use professional detection and killing software to check and kill, if they really can't find out, all we can do is data restore. Of course, this requires us to back up our site regularly before it can be carried out. When this problem is solved, we will click into our website through the search engine and there will be a prompt "if you are the webmaster of the site, please contact us". At this time, we can give feedback like Baidu that the Trojan has been cleaned up, and Baidu will cancel within one working day. "the site has been hacked." There may be a "Trojan horse" prompt, then our website is in a normal state.

This is the answer to the question about how to solve the problem of fluctuating website ranking in website development. I hope the above content can be of some help to you, if you still have a lot of doubts to be solved. You can follow the industry information channel for more related knowledge.

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