Shulou(Shulou.com)06/03 Report--

The launch of App Store refers to the whole process of iOS application from submitting application to launching. Its purpose is to show the application to obtain traffic and users on App Store.

1. The overall process of putting iOS on the shelves 1. Apply for developer account

Apple's developer accounts are mainly divided into three types: personal accounts, corporate accounts, and corporate accounts, all of which vary in fees and permissions. The application process for a developer account usually takes about a week. Generally speaking, developers apply for personal or corporate accounts, because the applications of corporate accounts cannot be published to App Store and can only be used within the enterprise. However, the signed App of corporate accounts can be published directly to the distribution platform or placed on their own servers for users to download without Apple verification. Then through the channel link to drain the user to the platform or server to download, and statistics.

At present, due to policy reasons, individual developer accounts and company developer accounts are not as easy to apply as before, but as long as the information is complete, they can be applied for, and there are more accounts on the market. Basically every development company has one or more. However, it has always been difficult to apply for an enterprise developer account, and this year, the threshold for Apple to apply for an enterprise developer account has been much higher, even for a group company or a listed company with thousands of people. it takes at least three months to apply.

Companies and enterprises need Dun and Bradstreet code for account application. If Dun and Bradstreet code is not applied, please apply for Dun and Bradstreet code first. This process takes one to two weeks. After the Dun and Bradstreet code is applied, an email will be sent to tell you that it is best to use it after 14 working days, because it takes time for Apple to synchronize the data. If you want to use it in advance, you can't fail more than 3 times.

2. Create App × × (App ID), apply for a certificate, and generate a description file

To create an App ID, you first need to log in to your developer account, and then configure App bundle ID. The format of xplicit App ID is: com.company.AppName (with two dots.) write according to the format. Then log in to your iTunes connect and use your BUNDLE ID to create an App.

To apply for a certificate, you need to generate a certificate through Mac's key tool (including developing a certificate, downloading a certificate, and pushing a certificate). It should be noted here that the downloaded certificate can only be used on the computer requesting the certificate. If you want to use for other developers, you need to export the imported certificate to a personal information exchange (.p12) format for others to use; and the certificate has a limit on the number of applications, so you cannot apply for it.

You can then create a description file that associates the certificate with the Bundle Identifier.

3. Configure the main title of App related information in the iTunes Connect of developer Center: the main title is the localized name of App displayed in App Store, which generally contains the title topic part and suffix part. Simple and smooth to show the functions and features of App. The vocabulary of the main title has a high weight, so we should try to choose high-hot words related to App, but it is not suitable to appear popular competitive brand words, otherwise the review is easy to be rejected. Subtitle: the subtitle is a brief introduction of App, which is a supplement to the name of App and has a certain weight addition to the phrase of App. Therefore, the content of the subtitle should cover some important keywords that the main title does not have as far as possible. The same subtitle can not appear popular competitive brand words, the copy should be concise and attractive, show the unique side of App, the number of words should be controlled within 30 characters. Privacy Policy URL: as of October 3, 2018, Privacy Policy will be required for all new App or App updates, and links or text can only be updated when a new version is submitted. When filling in, you can observe the model articles of the privacy policy of the competitive products as a reference. Product description: App application description is limited to 4000 characters and is required. You can fill in different languages according to different language versions. Application description is a detailed introduction of the features and functions of App. Try to show the core features of the product in the first three lines of the description, so as to attract users. Currently, the application description can only be modified when the App version is updated. It should be noted here that the content of the application description is not allowed to fill in special character keywords: keywords are allowed to fill in 100 characters, make good use of the 100 characters that can be filled in, and fill in as many characters as possible. Although Apple's official recommendation is to separate each keyword with a comma, developers can choose to use commas as little as possible in order for App to cover more keywords. If you have keywords that need to be emphasized, you can separate them with commas. The setting of keywords affects which search results App will display, as well as the basic ranking in those search results. Application rating: application rating is a required application information attribute for Apple developers in the backstage. According to the selected results of 13 questions, the rating will be changed immediately, including five grades: 4 years old, 9 years old, 12 years old, 17 years old and no grade. No grading status cannot be sold on App Store. The questions should be selected and filled in accordance with the actual situation of the application, otherwise it is easy to be rejected by the audit. You need screenshots of various versions, run the simulator, and have a 1024-inch 1024 icon that cannot have rounded corners.

Picture: https://uploader.shimo.im/f/jQ95nq7LfTQiJ9hB.pngApp booking: for those App that support reservation, users can view the product page and book the product in App Store before the App is launched. After the product is launched, users will be notified. This feature can be used to warm up the product before it is officially launched, and developers can adjust the relevant content of the product in advance according to the feedback of market popularity. 4. Package and upload App

Correctly configure the certificate and description file applied for in step 2 to Xcode, and set some properties of Xcode:

Select iOS Device in Xcode (simulator cannot be selected here); if the application does not support horizontal screen, uncheck Landscape Left and Landscape Right in the General option; check the version number and build number; and publish the configuration in the certificate. If there is no × × exclamation mark here, there is no problem with your configuration. If so, the certificate does not match the description file, or the Bundle you just selected in the description file is inconsistent with the Bundle Identifier of the current project. Remove breakpoints, global breakpoints, zombie mode, etc.; set to Release mode. Debug is for testing. After Release is released, you can select Xcode- > Product- > Archive to package the project, and select Upload to App Store to upload after the package is completed. If you do not want to use Xcode upload, you can also choose Export to export ipa files, it is important to note that when exporting, you must select Save for iOS App Store Deployment. Then upload the ipa file through the Application Loader tool. 5. Submit for review

After the App is packaged, you need to upload the App Store Connect. Follow these steps:

Ensure that all functional development tests of App are completed. Enter App Store Connect to create a new App and fill in the App information. Perform the archive operation, package the ipa or upload the build directly (using Xcode or Application Loader). Create a new App version number, select the uploaded build, and submit it for review.

Matters needing attention for audit:

Carefully check whether the information about App is correct, and you need to pay special attention to the accuracy of the information in different languages. If you need a login account to access App, you need to fill in a test account in the background for Apple to review. Need to prepare already online Privacy Policy Agreement, see attachment, replace this application with App name. For versions waiting for review, you can still edit all the information. To submit a new build, you must remove it from the audit. II. Some suggestions on putting iOS on the shelves

1. The text description of App cannot cross the line. Apple officials will first read the text description of App. If they fail, they will refuse directly. Of course, it is another matter to break away from Apple's publicity.

2. Apple adopts the minimum policy by default: minimizing hardware requirements; Apple will maximize the shutdown of hardware parameters during audit, so be sure to include hardware parameters in the parameter description.

3. The best way to avoid being rejected by Apple is to read Apple's relevant regulations!

4, if your product has been applied for on the shelves, but found that the product has Bug or other problems. The suggestion is to call back yourself and don't wait for Apple to refuse.

5, the vast majority of App on the shelf review but need 7 days, some lucky can pass within a day, this kind of situation is very rare. However, each account has two opportunities to apply for urgent processing.

6. Your Xcode must be an official version, and the beta version of Xcode cannot upload projects.

7. On the question of iOS channel statistics, you can use the tool openinstall to count iOS sub-channel data through channel links. You only need to upload a standard installation package, you can infinitely generate channel links or QR codes with different parameters, and are compatible with iOS/Android. Then distribute the channel links or QR codes to each channel according to your needs for real-time statistics.

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