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Editor to share with you SEO optimization how to do a good long-tail keyword optimization process, I believe that most people do not know much about it, so share this article for your reference, I hope you can learn a lot after reading this article, let's go to understand it!

Today, let's talk about the content related to the long tail keyword. First of all, understand the characteristics of the long tail keyword. Next, you need to understand the filtering, classification, layout, settings and precautions of long-tailed keywords. The above questions, the following by search Dawei to introduce SEO optimization-how to do a good job of long-tail keyword optimization process?

Long tail keyword optimization process

First, long-tail keywords have some characteristics: generally refers to the number of words long, is composed of 2-3 phrases, or even short sentences; the search volume of a single word is very low, and often changes with some external factors; long-tail keywords transform the proportion of website customers is much less than the target keywords.

Through digging, it is found that there are many words at this time, it is impossible for a lot of keywords to do decorations, we should really use them. Next, let's talk about:

Second, how to do a good job of long-tail keyword optimization process?

1. Long tail keyword screening

First of all, put the mined keywords in the excel table to remove repetitive and obviously brushed long-tail words and irrelevant long-tail words. Such as: mining "marketing website" such as words, but also the emergence of "marketing"-related long-tail words, then "marketing"-related long-tail words must be removed.

In addition, we also have to pass the search engine test, remove words with no traffic and relatively low conversion rate, and retain long-tailed keywords with high conversion rate and traffic. In general, the conversion rate of this kind of search is relatively high, such as:

a. The long tail keyword of the price comparison class.

Is to compare the price, the price of the two varieties, which is cheaper, the conversion rate of this kind of customers is relatively high.

b. Compare the long-tailed keywords of the class.

Generally speaking, it is the comparison between brand and brand. For example, which sneaker is better, Adi or Nike?

c. Ask about the keywords of the class.

This kind of customer is to understand and ask some questions, if they think it is possible, they will be turned into customers.

d. The long tail keyword of the regional category.

This kind of long-tailed keywords are generally strong in service, and they will only search when there is a service demand, so the conversion rate is the highest.

two。 Long-tailed keyword classification

It can be divided into two main categories:

① competition degree classification. The same two long-tail words with the same meaning and similar words choose competitive and commonly used long-tail words. For example: "how are you now, how are you now"? at this time, we can see at a glance that "how are you now" is more common.

② contains word classifications. For a word that contains a relationship, choose a long-tailed word that can contain another word. If the index of the included word is relatively large, choose the included word.

3. Column page and inner page layout

The long-tail words of the website are usually set on the product inner page or the catalogue page. If it is a short word and the index and the degree of competition is relatively large, it will be used as the keyword of the column page, while the long word and the keyword with small index competition will be ranked as the long tail word of the inner page. Let's see how long-tailed words are put in different positions.

①: the header of the page (site title, keywords, description)

The title and description of the website should consider two aspects: SEO effect and attracting users' clicks. In general, key words should be highlighted in the title. Because there are words on the search engine will be red, conspicuous, customers will know what it is. Users are used to browsing from left to right and from top to bottom. So we should put the important ones on the left, in line with the user's browsing habits.

②: in the body of the article

Not only the long-tail words should appear reasonably in the text of the article, but also the long-tail words should be added to the title of the article. As for the density of long-tailed words, I don't think it is necessary to be so particular. If it is strictly controlled within a range, it will be very difficult to operate, as long as it naturally appears in the article a few times. When the long tail word appears for the first time in the article, it can be shown in bold.

③: bread crumb navigation

In addition, the long tail keyword is also used in breadcrumb navigation, a common form of breadcrumb navigation: current location-> home classification catalog-> article page.

In addition, there is the use of the H1 tag. What I would like to mention here is the use of the H1 tag. Some people say that the H1 tag is not useful. If it is a long-ending word in the article page, it should be set in the H1 tag, and it is better for a page to have only one H1 tag.

4. Long-tailed word title and description settings

When laying out long-tailed keyword titles, most SEOer will set titles with two or even three long-tailed words or stacked with keywords, which affects not only the reading of users but also the ranking of long-tailed words.

The ① title uses screened long-tailed keywords.

The ② description contains long-tail words and gives a brief overview

5. Matters needing attention

The function of screening long-tail words is to find valuable long-tail keywords and avoid repetition, while index and competition analysis is to avoid repetition.

1. It is forbidden to appear completely irrelevant and brushed out long-tail keywords, and some SEO will use tools to brush long-tail keywords in order to cheat.

two。 Many webmasters are reluctant to give up similar long-tail words, so they put two similar long-tail words in the site, but the content is similar, a large number of such content will lead to the right of the site. Because search engines will not rank a site with duplicate content on the home page.

3. In the column classification, the long-tail words on the inner page below the column must be the extended words of the column keywords or related long-tail words, and the long-tail words in the station cannot be cross-displayed in other columns of the site.

The above is all the contents of the article "how to optimize the long-tail keyword optimization process of SEO optimization". Thank you for reading! I believe we all have a certain understanding, hope to share the content to help you, if you want to learn more knowledge, welcome to follow the industry information channel!

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