Shulou(Shulou.com)06/03 Report--

Now there are thousands of app in the application market, how to stand out in so many applications, in essence, you need the quality of your app products to withstand the test, while in fact, you need to do certain promotion at the same time, the following will probably talk about the promotion around "product quality", but remember that the key is to have good product quality.

There is a "1" before there is a "0" one by one.

Apple recommendation: it is a dream for a small team to get a recommendation from Apple, but you can only passively wait for a recommendation instead of actively seeking an Apple recommendation, which is not an ideal way.

Time-limited free: time-limited free used to be very effective, but now it seems to be getting worse, because there are so many free products and so many choices that users are less likely to choose them.

FreeAppADay: this kind of approach works very well, but the resources are limited, the charges are getting higher and higher, and it's hard to get the right schedule.

PPC advertising: high user quality is its biggest feature.

Shareinstall: this is actually an auxiliary tool for APP promotion, and APP developers can promote their products more accurately through Shareinstall. A major advantage is that the Shareinstall invitee invites the invitee to download and install APP, and automatically adds the inviter as a friend and follows. Automatically adding friends promotes the establishment of community relations between users and helps to improve the activity of users.

Agent distribution: mainly Chilingo, EA, this method is recommended for small teams, but only if there is a good product quality. Through the cooperation with the agent, it can bring a high number of users.

Social networking: marketing through Weibo and social media, such as setting up certified Weibo accounts, issuing regular announcements, collecting feedback, and responding to user comments.

PR: it's like winning the lottery. If your press release is discovered by a powerful editor and is interested in your subject matter, it will bring more benefits.

Cross-promotion: cross-promotion is a very good attempt to bring about a lot of growth in 2003-2004 by putting related software together to push each other. In the iOS platform, on the mobile Internet platform, this cross-promotion is better, because the platform is more unified, the scope is smaller, so cross-promotion everyone at the same time. Haypi and Trintit and other companies jointly launched a mutual promotion alliance, equality and mutual benefit, non-commercial operation, one for all, one for all.

Joint operation: just like the intermodal transport mode of the page game, in fact, it has now touched the mobile Internet, through the intermodal transport organization to promote in the local market of the partner, in addition to the market that one can grasp, other markets can try to give it to other companies to do intermodal transportation.

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